Paris Hilton Iconic Eau de Parfum 2025

Paris Hilton Iconic Eau de Parfum 2025 steps into a new era, capturing Paris Hilton's signature style and timeless glamour. This launch marks an exclusive retail partnership with Ulta Beauty, celebrating Hilton’s influence and connecting the fragrance to a broader audience. "Iconic represents everything I envisioned for our debut at Ulta Beauty," Hilton explains. "It’s a fragrance that exudes confidence, sophistication, and a signature touch of glamour – just like Ulta Beauty’s customers."

The scent opens with a vibrant, juicy impression of pear blossom, raspberry, and peach nectar, creating a sparkling, fruit-forward introduction. The floral heart builds with peony, lily of the valley, and magnolia—each note adding depth, powdery softness, and a luminous, creamy texture. The base notes ground the composition in warmth and sensuality, blending sandalwood, amber, and musk for a soft, tactile finish.

Iconic Eau de Parfum balances freshness and warmth, flowing from a bright, fruit-laden opening to a creamy, floral heart and a sensual, woody base. This launch commemorates Paris Hilton's 30th fragrance and her creative partnership with Parlux, celebrating more than two decades of innovation and glamour.