“Iconic represents everything I envisioned for our debut at Ulta Beauty,” says Hilton. “It’s a fragrance that exudes confidence, sophistication, and a signature touch of glamour – just like Ulta Beauty’s customers.”
For Lori Singer, President of Parlux, the fragrance’s launch marks a moment of evolution: “Paris Hilton Fragrances has set the standard for celebrity fragrances, connecting with consumers in an authentic and meaningful way. This exclusive retail partnership with Ulta Beauty marks the next step in our journey, bringing Paris’ iconic scent to a broader audience and further cementing our commitment to innovation.”
The launch of Iconic also commemorates a milestone for Paris Hilton, celebrating her 30th fragrance and over two decades of collaboration with Parlux, a partnership defined by creativity, influence, and commercial success.
A Scent That Radiates Glamour and Softness
Iconic Eau de Parfum opens with a vibrant, juicy introduction led by pear blossom, raspberry, and peach nectar. This blend creates a sparkling, fruit-forward opening that feels both youthful and refined, capturing the light, carefree essence of a warm afternoon.
The scent’s floral heart adds structure and depth, combining peony, lily of the valley, and magnolia. Peony provides a soft, powdery quality that envelops the senses in delicate petals, while lily of the valley lends a crisp, dewy brightness. Magnolia brings a creamy floral sweetness that bridges the transition from top to base.
The base notes ground the composition in warmth and sensuality, introducing a blend of sandalwood, amber, and musk. Sandalwood offers a smooth, woody texture that melds with amber’s rich, golden warmth. The musk lingers close to the skin, adding a soft, tactile finish that holds the fragrance in place without overwhelming it.
Iconic balances freshness and warmth, creating a composition that flows seamlessly from bright, fruit-laden top notes to a creamy, floral heart and a soft, sensual base. The structure feels classic yet modern, reflecting Paris Hilton’s vision of effortless glamour.
A Milestone in Fragrance – Celebrating 30 Releases
Since launching her first fragrance in 2004, Paris Hilton has established herself as a formidable name in the world of celebrity scents. The release of Iconic marks the 30th fragrance in her extensive portfolio, a collection that has become synonymous with modern femininity and aspirational style.
From playful florals to sultry orientals, Hilton’s scents have evolved alongside her personal and public persona, each release representing a different facet of her identity. With Iconic, she distills her brand’s essence into a singular composition, one that captures both her enduring presence in the fragrance world and her commitment to a sophisticated, confident aesthetic.
The Ulta Beauty Partnership – Expanding Reach, Redefining Presence
The launch of Iconic under an exclusive partnership with Ulta Beauty represents a strategic move for the brand. This collaboration aligns the fragrance with one of the largest beauty retailers in the United States, placing it within reach of a wider consumer base while positioning it alongside premium and luxury scents.
Ulta Beauty’s commitment to inclusivity and accessible luxury mirrors Paris Hilton’s approach to fragrance – creating high-quality scents that resonate with diverse audiences while maintaining an air of sophistication and modern elegance.
Visual Identity – A Bottle That Glows with Glamour
The Iconic bottle design reflects the fragrance’s concept of contemporary glamour. The flacon is sculpted in a sleek, transparent glass, allowing the soft pink hue of the perfume to shine through. The cap features a metallic gold finish, adding a touch of elegance and a nod to the luxurious warmth found in the base notes.
The design captures the essence of the scent itself – a blend of light and warmth, freshness and depth, structured yet fluid. The aesthetic aligns with the broader Paris Hilton Fragrance portfolio while introducing a visual motif that speaks to Iconic’s refined, modern appeal.
Fragrance Structure and Composition
- Fragrance Family: Floral – Fruity – Musk
- Top Notes: Pear Blossom, Raspberry, Peach Nectar
- Heart Notes: Peony, Lily of the Valley, Magnolia
- Base Notes: Sandalwood, Amber, Musk
A Legacy of Influence and Glamour
With Iconic, Paris Hilton continues her fragrance journey, building on a legacy that spans two decades and 30 successful releases. Each scent in her collection represents a moment in time, a reflection of her evolving style and public persona.
Iconic captures the present – a time marked by confidence, sophistication, and a polished sense of self. The composition is both a nod to the past and a declaration of the future, a statement that speaks to Hilton’s ongoing influence in the fragrance industry and her unwavering connection to glamour.
