The Boss Bottled fragrance line began in 1998 as a reflection of confidence and identity through scent. Over the years, it has become a central part of the Hugo Boss fragrance portfolio. In 2025, the story takes on a new direction with the launch of Boss Bottled Beyond Eau de Parfum. This release introduces fresh dimensions of expression, inspired by creativity, inner drive, and collective spirit. Developed under the vision of Jean Holtzmann, chief brands officer at Coty Prestige, the fragrance seeks to connect with a generation defined…

L’Art & La Matière introduces Vétiver Fauve Eau de Parfum, a composition that invites its wearer into a waking jungle where dew, foliage, and sun-warmed wood breathe with new life. Perfumer Delphine Jelk returns to vetiver’s earliest memories, sketching the root’s earthy signature in strokes of tropical freshness and subtle fruit. Inspired by Rudyard Kipling’s The Jungle Book, the fragrance narrates daybreak beneath a wild canopy, when light touches leaf, birds stir, and scent rises from the soil.

Gucci presents Guilty Absolu de Parfum Pour Femme and Guilty Absolu de Parfum Pour Homme as two new extrait-level fragrances in the Guilty fragrance universe. Introduced in 2025, these Millésime editions focus on depth, sensuality, and olfactory craftsmanship. Each scent is created using a limited harvest of rare ingredients and produced in small batches, emphasizing intensity and presence. Together, they form a double release designed to echo the quiet power of night-time indulgence.

Byredo continues to shape its olfactory narrative with the extension of The Absolu Collection in 2025. This refined series began in 2024 with intensified editions of Mojave Ghost and Blanche and now welcomes two more icons into its fold: Bal d’Afrique Absolu and Rose of No Man’s Land Absolu. Both fragrances return in highly concentrated formulas, offering richness, structure, and a deeper reflection of their original emotional intent.