Perfumes for Kids and Teens

Squishmallows has built a universe where softness, play, and collectibility converge. Now, the beloved plush brand enters a new chapter: fragrance. Launching in October 2025 at Ulta Beauty, Squishmallows Fragrances translates the cuddly charm of its most iconic characters into an olfactory language designed for a new generation of scent lovers. Read more → “Squishmallows Fragrances – Plush Nostalgia Meets Perfume”