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Squishmallows Fragrances – Plush Nostalgia Meets Perfume
Squishmallows has built a universe where softness, play, and collectibility converge. Now, the beloved plush brand enters a new chapter: fragrance. Launching in October 2025 at Ulta Beauty, Squishmallows Fragrances translates the cuddly charm of its most iconic characters into an olfactory language designed for a new generation of scent lovers.
