Khloé Kardashian Almost Always – A New Expression of Presence and Emotion

The Next Chapter in Khloé Kardashian’s Fragrance Journey

Almost Always continues the story begun with XO Khloé, this time exploring themes of self-acceptance, resilience, and emotional strength. The fragrance embodies a quiet confidence - an acknowledgment that perfection is not the goal but rather presence, authenticity, and intention.

The Creation of a Signature Scent

To shape this vision, Kardashian worked with two renowned perfumers from DSM-Firmenich: Alberto Morillas and Frank Voelkl. The creative process involved hundreds of modifications, refining every note until the composition achieved the balance she envisioned - luminous, sensual, and comforting in equal measure.

Lavender served as the heart of the idea, a note inspired by Kardashian’s nightly ritual of scenting her children’s rooms with calming sprays. The resulting fragrance blends serenity with emotional warmth, creating a profile that feels personal yet universal.

The Scent Structure

Almost Always belongs to the Floral Amber Woody family. It opens with a graceful blend of lavender and magnolia, introducing a tranquil and luminous top. At the heart, star jasmine and orange blossom petals bring delicate light and softness. The base reveals palo santo, skin-sensual woods, solar musks, and a touch of vanilla, creating a gentle, lingering finish.

The composition’s atmosphere is radiant and serene, with warm undertones that settle gradually. The combination of floral clarity and creamy woods gives the scent a fluid, tactile dimension - a fragrance meant to be lived in rather than simply worn.

Design and Symbolism

The bottle, crafted in a lavender tone with a faceted crystal appearance, mirrors both the tranquility of the composition and the personal symbolism of the color. Lavender, a shade long associated with healing and harmony, reflects the fragrance’s theme of inner calm and acceptance. The flacon’s smooth surface and minimal gold detailing underscore its understated elegance.

Kardashian’s daughter True and niece Dream were among the early testers of the scent, reinforcing the fragrance’s familial and personal roots. Each element - from formula to bottle design - was developed as an extension of emotion and connection.

The Message Behind the Name

The phrase Almost Always encapsulates Kardashian’s belief in perseverance and presence. It reflects an honest, human approach to life: doing one’s best, showing up, and embracing imperfection as part of growth. The name expresses compassion and sincerity - an affirmation that caring, trying, and existing with intention are what truly matter.

This emotional foundation distinguishes the fragrance concept. It invites reflection and recognition of strength in imperfection, transforming scent into a medium for emotional expression.

The Collaboration and Expansion

Almost Always marks another milestone in Kardashian’s ongoing collaboration with Luxe Brands. Building on the momentum of XO Khloé, the partnership continues to expand with future projects already planned, including an upcoming XO Khloé Hair Mist.

Luxe Brands, known for its creative approach to global fragrance development, manages a diverse portfolio that includes names such as Ariana Grande, Nicki Minaj, and Eau de Juice by Cosmopolitan. With Almost Always, the company reinforces its focus on authenticity, design, and emotional storytelling through scent.

Fragrance as Reflection

For Kardashian, fragrance creation has become an act of reflection and renewal. Turning 40 in 2024 marked a new stage in her personal and professional evolution - a phase defined by purpose and creativity. Alongside her ventures such as Good American, the Khloé in Wonderland podcast, and Khloud by Khloé, she continues to explore the relationship between identity and self-expression.

Almost Always captures that mindset: a moment of calm confidence framed by warmth and light. Its lavender-inspired character, shaped by years of personal ritual, invites a sense of closeness and emotional presence.

The Olfactory Signature

At its core, Almost Always reveals a textured interplay of floral luminosity and soft woods. Lavender and magnolia open the experience with brightness, jasmine and orange blossom lend tenderness, while palo santo and musk create the depth that defines its identity. Vanilla smooths the edges, leaving a whisper of comfort that endures.

This structure gives the fragrance both clarity and quiet persistence – an olfactory language that translates emotion into scent. It embodies connection, reflection, and the simple beauty of presence.

Availability

Khloé Kardashian Almost Always Eau de Parfum is available exclusively at Ulta Beauty in the United States and will roll out through Douglas across Europe in late November 2025. The fragrance is offered in a sleek lavender bottle and presented in sustainable packaging, continuing the brand’s commitment to mindful design.

Through Almost Always, Khloé Kardashian extends her fragrance narrative into new territory - a story of renewal, emotion, and light. It is an exploration of how scent can reflect presence, authenticity, and the enduring strength of the heart.