Laura Biagiotti Perfumes: Italian Elegance, Timelessly Bottled

Discovering Laura Biagiotti

Laura Biagiotti is celebrated for her distinctive blend of Italian culture, style, and refinement. Widely recognized for her luxurious textiles and serene tailoring, she extended her creative vision into perfumery in 1982. Each fragrance within the Laura Biagiotti portfolio expresses a different facet of modern elegance, framed by tradition and shaped by innovation.

The Origins of a Fashion Icon

Biagiotti began her career under the guidance of her mother, Delia Biagiotti, who managed a respected atelier in Rome. After establishing her name in fashion, she launched her debut fragrance Fiori Bianchi in 1982. This first olfactory creation reflected her design philosophy - refined, feminine, and rooted in a deep appreciation of Italian lifestyle aesthetics.

Roma - A Fragrance Inspired by the Eternal City

In 1988, Laura Biagiotti introduced Roma, a fragrance inspired by the rich cultural tapestry of Rome. This scent combined citrus brightness, floral warmth, and resinous depth, evoking sunlit ruins and cobbled streets. Amber, vanilla, and woody accords created a composition that captured the essence of a timeless city.

The Language of Ingredients

Across the Laura Biagiotti line, each fragrance emphasizes balance and atmosphere. Mediterranean notes such as bergamot, olive leaves, and fig leaf often appear, reflecting the natural richness of the Italian landscape. Contemporary releases like Roma Passione layer fruit-forward openings with musky bases, including touches of musk and orris.

The Olfactory Wardrobe Concept

Biagiotti embraced the concept of a scented wardrobe, offering fragrances designed to reflect shifts in mood and identity. Each composition aligns with the seasonal rhythm of Italian life - from airy citrus signatures for warmer months to textured floral-oriental blends suitable for cooler evenings. The idea of choosing fragrance like clothing became central to the Biagiotti approach.

The Aqve Romane Collection

Aqve Romane expands upon the heritage of the Roma line, translating Rome’s architecture and mythology into modern perfumery. These fragrances use ingredients such as ambrox, vetiver, and spice to evoke different chapters of Roman history. The bottle design mirrors ancient Roman columns, adding a sculptural dimension to the collection.

Continuing the Legacy

After Laura Biagiotti’s passing in 2017, her daughter Lavinia Biagiotti Cigna assumed the creative leadership of the brand. Under her direction, the fragrance line has evolved to reflect sustainability and modern values, while honoring the family’s legacy of Italian craftsmanship. With each launch, the Biagiotti name continues to define a distinctly Roman elegance - one rooted in harmony, culture, and scent.