The Harmonious Encounter of Oud and Master Perfumer Jacques Cavallier Belletrud:
Often referred to as ‘black gold’, oud holds a regal allure in the perfumery world. Its rich and complex profile, blending woody, spicy, and animalic facets, has captivated perfume enthusiasts for centuries. In the pursuit of creating an exceptional essence, Jacques Cavallier Belletrud, Louis Vuitton‘s Master Perfumer, embarked on a daring mission to marry the bewitching power of oud with the vibrant aesthetic of the Les Extraits Collection.
Myriad unveils a perfectly balanced olfactory tapestry, where oud takes center stage, complimented by a bespoke, made-to-measure rose. This virtuoso creation is intensified by ethereal white musks, saffron swirls, and the tantalizing essence of cocoa. The result is a myriad of olfactory nuances – a tribute to nature’s brilliance and the remarkable diversity of life itself.
The Artistry of Frank Gehry: A Perfume Bottle as a Work of Art:
In a groundbreaking collaboration, Louis Vuitton teamed up with legendary architect Frank Gehry to design the stunning perfume bottle for Myriad. Known for his iconic architectural masterpieces, Gehry brings his creative genius to the realm of fragrance.
Beginning with Marc Newson’s original bottle design, Gehry stretches the lines into elegant curves, evoking a sense of movement and fluidity. His sculptural flourish gives birth to a transparent veil that seemingly floats in the air – a testament to the ethereal beauty of the scent contained within. The bottle is crowned with a hand-polished metal cap, reminiscent of an imaginary flower blooming gracefully with each spray.
An Ethical Commitment: Sustainable Refillability:
Louis Vuitton recognizes the importance of sustainability and encourages responsible consumption. The Myriad bottle is refillable in select Louis Vuitton stores equipped with a perfume fountain. This initiative aims to minimize waste and provide an eco-friendly alternative for perfume enthusiasts.
Louis Vuitton Myriad stands as a testament to the endless possibilities of artistic collaboration and the indescribable beauty that emerges when creativity knows no bounds. With this olfactory masterpiece, Jacques Cavallier Belletrud and Frank Gehry intertwine their talents, creating a scent and bottle that transcend traditional notions of luxury.
As a highly-concentrated fragrance treasure, Myriad captivates the senses, weaving together the rare essence of oud, the delicacy of roses, and a symphony of enchanting accords. Louis Vuitton once again redefines the art of perfumery, proving that true luxury lies not only in the product itself but in the creative passion and vision behind it. Available exclusively at uk.louisvuitton.com and select stores, Myriad is an invitation to indulge in the extraordinary.
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