gucci

The House of Gucci is a fashion house that was founded in 1921 by Guccio Gucci. Inspired by his observation of the refined elegance of the wealthy travelers he had seen carrying beautiful luggage while working at the Savoy Hotel in London, Gucci returned to Florence with a goal of combining this elegance with the fine craftsmanship of traditional Florentine artisans.

Gucci’s quality leather goods, inspired by an equestrian theme, became popular and in high demand. During World War II, when leather was scarce, Gucci’s innovative use of hemp, linen, and jute expanded the brand’s aesthetic. Although Guccio Gucci passed away in 1953, his sons and grandson oversaw the successful expansion of the company into a luxury goods manufacturer known around the world.

The company’s iconic “double G” logo was adopted in the 1960s and has remained a symbol of luxury ever since. Gucci’s first fragrance, Gucci No. 1 for women, was introduced in 1974. Since then, the brand has launched a series of fragrances for both men and women that have gained legendary status among perfume collectors.

Tom Ford served as the company’s creator director in the mid-90s through the early 21st century. Creative director Frida Giannini took over for Ford, and since 2015, Alessandro Michele has been at the helm. The brand is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewelry, and eyewear.

Today, Gucci continues to redefine luxury while celebrating creativity, Italian craftsmanship, and innovation following the House’s centenary. The world of Gucci Beauty envisions true expression within a line of makeup, men’s fragrances, and women’s fragrances. The brand celebrates diverse expressions of self through its refined blend of scents and unexpected blends of perfumes.

Gucci is one of the leading luxury brands globally and has a rich history of exquisite craftsmanship, innovative use of materials, iconic logos, and legendary fragrance collections. The brand’s commitment to celebrating creativity and diverse expressions of self makes it a standout in the luxury fashion industry.