licorice

The House of Creed stands as one of perfumery’s most storied names, tracing its roots through centuries of creativity, excellence, and artistic tradition. For decades, Creed fragrances have shaped the landscape of luxury scent, forging a path through classic compositions and bold innovations. The past decade has seen the brand enter a new era. After being family-run for generations, Creed transitioned to new ownership in 2020 under BlackRock Long Term Private Capital and Javier Ferrán, followed by acquisition by the luxury group Kering in 2023. Despite these changes, Creed has continued to expand its portfolio, honoring its signature Millésime tradition and launching fragrances that speak to both heritage and vision. Read more → “Creed Oud Zarian: Heritage, Craft, and the Spirit of Aged Oud”