The Vision Behind the Fragrance
Eleni Planet, Director of Licensing and Collaborations at Cirque du Soleil Entertainment Group, expressed the excitement surrounding this new venture: “In our 40th year in business, we are continuing to evolve beyond our live show offerings and tap into additional creative avenues, which is why we are thrilled to announce this fragrance with Flower Shop. Consumers around the globe can now experience the awe found in our iconic shows and share the joy of Cirque du Soleil every day.”
L’eau de Parfum was meticulously crafted in partnership with the Swiss fragrance house DSM-Firmenich and its award-winning perfumer, Alexis Grugeon. The creation process was marked by a deep respect for the artistic legacy of Cirque du Soleil, aiming to capture the essence of its spectacular performances in a bottle.
The Scent Symphony: Notes of L’eau de Parfum
Like Cirque du Soleil’s elaborate stage shows, L’eau de Parfum offers a journey that elevates classic olfactory notes to dazzling new heights. The fragrance weaves a delicate synthesis of bergamot, red apple, and cotton candy, alongside iris and freesia, buttery popcorn, and warm sandalwood, vanilla bean, and caramelized amber.
- Top Notes: The fragrance opens with a sparkling blend of Bergamot NaturePrint®, Cotton Candy, and Red Apple Smell-the-Taste. This initial burst of sweetness and freshness immediately captures attention, evoking the whimsical and enchanting atmosphere of a Cirque du Soleil performance.
- Heart Notes: At its heart, L’eau de Parfum reveals a captivating mix of Iris Petals, Fresh Freesia, and Buttery Popcorn Accord. These notes add depth and complexity, mirroring the multifaceted and immersive nature of the circus acts.
- Base Notes: The fragrance settles into a warm and comforting base of Vanilla Bean, Sandalwood, and Caramelized Amber. This enduring foundation provides a lasting impression, reminiscent of the lingering magic felt after the curtain falls.
A Visual and Olfactory Masterpiece
The bottle design is a visual marvel, crowned with an Art Deco tiered top and a ridged gold stopper featuring a large sun rising above the moon. This design pays homage to the name “Cirque du Soleil” or “Circus of the Sun,” encapsulating the brand’s iconic imagery and grandeur.
To further bring the fragrance to life, an ad campaign featuring model Alyda Grace was shot in Paris by renowned photographer Elizaveta Porodina. Known for her captivating visual storytelling, Porodina’s work captures the essence of Cirque du Soleil’s ethos with unparalleled elegance and sophistication.
Isaac Lekach, Co-Founder and CEO of Flower Shop Perfumes, shared his sentiments on this remarkable collaboration: “Twenty years ago, my father, Ilia Lekach, sought to create a Cirque du Soleil fragrance, so for us to be able to help bring it to life now is an extraordinary honor. We approached the task with utmost reverence, faithfully mirroring the meticulousness emblematic of Cirque du Soleil’s unparalleled artistry.”
L’eau de Parfum by Cirque du Soleil is a celebration of four decades of creativity, wonder, and innovation. It allows enthusiasts to carry a piece of the circus with them, experiencing the same sense of awe and joy that has enchanted audiences worldwide. This fragrance is a testament to the enduring legacy of Cirque du Soleil, blending artistry, emotion, and sensory delight into a single, exquisite bottle. As Cirque du Soleil continues to evolve and explore new creative avenues, L’eau de Parfum stands as a shining example of the brand’s commitment to pushing the boundaries of imagination and expression.
