ReFa Heart Fragrance Collection 2025 – five Eau de Parfums inspired by the ReFa Heart Brush colors, symbolizing radiance, serenity, warmth, passion, and purity

ReFa Heart Fragrance – A Magical Moment of the Heart

The Japanese beauty brand ReFa steps into the world of perfumery with the debut of ReFa Heart Fragrance – a collection inspired by the five beloved colors of the iconic ReFa Heart Brush. Launching officially on December 10, 2025, this series introduces five distinctive scents designed to express emotion, individuality, and beauty through color. The launch includes both the ReFa Heart Fragrance Eau de Parfum (50ml) and the ReFa Heart Hair Fragrance (30ml), available first at ReFa’s Ginza flagship and through the brand’s fan community CLUB AIRA.

ReFa Heart Fragrance – A Magical Moment of the Heart

The Beginning of a New Scented Chapter

Led by ReFa’s top evaluator, Yukie Okawa, and developed in collaboration with French fragrance house Vemann Fice - a maison with more than a century of heritage - this project brings together Japanese artistry and French perfumery savoir-faire. Each scent translates the energy and emotion of color into an olfactory experience meant to brighten everyday life.

The Concept: Five Colors, Five Emotions

Every tone in the ReFa Heart Fragrance line reflects a distinct facet of beauty and feeling, imagined through its corresponding color. Together, they form a palette of moods designed to match the rhythm of each day. The scents are soft, luminous, and emotionally resonant - fragrances made to accompany daily rituals and intimate moments alike.

Rose Gold - Romantic Radiance

A tender and elegant fragrance where peach and lychee bring juicy sweetness to a floral blend of magnolia and rose. The scent glows with gentle warmth, evoking soft light reflected on rose gold metal - radiant yet calm.

ReFa Heart Fragrance Rose Gold 2025 – Romantic Radiance edition inspired by rose gold metal with notes of peach, lychee, magnolia, and rose

Silver - Clear and Serene

A composition of jasmine and muguet creates a clean, translucent impression. This scent captures the sensation of a morning breeze and the purity of clear light. It is both graceful and quietly energizing.

ReFa Heart Fragrance Silver 2025 – Clear and Serene scent featuring jasmine and muguet, evoking purity and light

Champagne Gold - Warm and Joyful

The gentle sparkle of pear and mellow osmanthus forms a fragrance that feels open and luminous. Champagne Gold embodies warmth and optimism - a scent of joyful confidence that lingers softly on the skin.

ReFa Heart Fragrance Champagne Gold 2025 – Warm and Joyful fragrance with pear and osmanthus, radiating soft luminosity and optimism

Shine Red - Bold and Expressive

Vivid and floral, Shine Red blends hibiscus, red rose, and rhubarb. It carries a sense of passion and movement - a fragrance for those who express themselves through color and emotion.

ReFa Heart Fragrance Shine Red 2025 – Bold and Expressive floral composition with hibiscus, red rose, and rhubarb

White - Gentle and Luminous

Soft white citrus and the elegance of jasmine create an impression of calm purity. White is tender, clean, and understated - a scent that reflects inner serenity and light.

ReFa Heart Fragrance White 2025 – Gentle and Luminous scent blending white citrus and jasmine to evoke calm purity

The Fragrance Philosophy

ReFa’s concept, “Vital Beauty for All”, defines the brand’s approach to holistic well-being. With the introduction of fragrance, ReFa expands this philosophy to include emotion and mindfulness. The Heart Fragrance collection was designed to accompany everyday gestures - a spritz before leaving home, a pause in front of the mirror, or a quiet evening moment. Each scent connects to the heart through subtle radiance, aiming to uplift and inspire rather than dominate.

The matching ReFa Heart Hair Fragrance offers the same five scents in a lighter texture suitable for hair, releasing gentle diffusion with every movement. When fingers brush through strands or the wind passes by, the fragrance reveals itself delicately - a quiet signature of grace.

A Ritual of Scent and Color

In ReFa’s vision, fragrance is not only adornment but a form of emotional care. Each color-coded scent corresponds to a different expression of self: confidence, calm, warmth, joy, and clarity. The interplay of these moods reflects the many sides of inner beauty.

Born from the meeting of Japanese precision and French perfumery tradition, ReFa Heart Fragrance introduces a concept where color and scent express daily emotion through harmony and detail. Each creation reflects light, rhythm, and calm movement, shaping everyday moments into gentle expressions of inner feeling that the brand calls “a magical moment of the heart.”

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Reviewed by 1 user

    • 3 weeks ago

    ReFa Heart Fragrance feels soft, warm, and calm, like a gentle moment you carry with you. Its light florals and quiet sweetness create a peaceful mood that stays close to the skin. It reminds me of small, thoughtful experiences in Japan – the kind of scent you might pick up while wandering through a quiet Tokyo boutique, taking home a memory in the form of a fragrance.

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