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ReFa Heart Fragrance – A Magical Moment of the Heart

ReFa Heart Fragrance – A Magical Moment of the Heart

The Japanese beauty brand ReFa steps into the world of perfumery with the debut of ReFa Heart Fragrance - a collection inspired by the five beloved colors of the iconic ReFa Heart Brush. Launching officially on December 10, 2025, this series introduces five distinctive scents designed to express emotion, individuality, and beauty through color. The launch includes both the ReFa Heart Fragrance Eau de Parfum (50ml) and the ReFa Heart Hair Fragrance (30ml), available first at ReFa’s Ginza flagship and through the brand’s fan community CLUB AIRA. Read more → “ReFa Heart Fragrance – A Magical Moment of the Heart”
Sarah Jessica Parker Lovely Noir – The Essence of Refined Evening Elegance

Sarah Jessica Parker Lovely Noir – The Essence of Refined Evening Elegance

Lovely Noir Eau de Parfum by Sarah Jessica Parker presents a composed interpretation of femininity through a floral woody structure. Introduced in 2025, this fragrance brings together luminous notes and a quiet depth, creating an atmosphere of evening poise. It is built upon Parker’s established fragrance identity while reflecting a forward approach that values quality, design, and environmental awareness. Read more → “Sarah Jessica Parker Lovely Noir – The Essence of Refined Evening Elegance”
Dior J’ADIOR Solid Perfume – J’adore Eau de Parfum in a Travel-Ready Form

Dior J’ADIOR Solid Perfume – J’adore Eau de Parfum in a Travel-Ready Form

Dior unveils a new chapter in the story of its most beloved fragrance: J’ADIOR Solid Perfume, inspired by the timeless J’adore Eau de Parfum. This innovation translates the grand floral bouquet of the original scent into a luminous, alcohol-free solid perfume stick – a modern accessory for those who carry elegance wherever they go. Read more → “Dior J’ADIOR Solid Perfume – J’adore Eau de Parfum in a Travel-Ready Form”
Snif Launches Notewrks – A New Chapter in Modern Masculine Fragrance

Snif Launches Notewrks – A New Chapter in Modern Masculine Fragrance

Snif, the fragrance label that turned perfume discovery into a playful experience, is entering new territory with Notewrks - a subbrand devoted to modern masculine expression. Launching December 4, 2025, Notewrks introduces a trio of colognes designed for a new generation of scent enthusiasts. Each composition blends bold creativity with accessibility, delivering luxury craftsmanship at an approachable price point. Read more → “Snif Launches Notewrks – A New Chapter in Modern Masculine Fragrance”
Xerjoff Sketchbook P.13 Parfum 2025

Xerjoff Sketchbook P.13 Parfum 2025

Xerjoff Sketchbook P.13 Parfum 2025
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Marc Jacobs Daisy Murakami Collection – A Surreal Garden of Color and Scent

Marc Jacobs Daisy Murakami Collection – A Surreal Garden of Color and Scent

In 2025, Marc Jacobs reimagines his most joyful icon, Daisy, through the kaleidoscopic lens of Japanese artist Takashi Murakami. The result is the Daisy Murakami Collection - four limited-edition Eau de Parfums that merge scent, color, and emotion into one surreal experience. Each creation captures a facet of fantasy: Blue, Pink, Green, and Yellow. Together they form a chromatic garden where art and fragrance coexist in radiant harmony. Each flacon transforms the classic Daisy silhouette into a collectible object of art. The Murakami collaboration turns perfume into visual poetry - petals become color, fragrance becomes emotion. With every bottle, a new world blooms. Read more → “Marc Jacobs Daisy Murakami Collection – A Surreal Garden of Color and Scent”
Xerjoff P.13 Parfum – The Art of Desire in the Sketchbook Collection

Xerjoff P.13 Parfum – The Art of Desire in the Sketchbook Collection

Within the Sketchbook collection, each Xerjoff creation captures an emotional state, translated into scent and design. P.13 Parfum explores desire not as a fleeting impulse, but as a complex and transformative energy. Its composition reveals sensual tension through contrasts - restraint and freedom, strength and vulnerability - embodied in both fragrance and form. Read more → “Xerjoff P.13 Parfum – The Art of Desire in the Sketchbook Collection”
Hermès Oud Esma Essence de Parfum – The Art of Scent Worn Close

Hermès Oud Esma Essence de Parfum – The Art of Scent Worn Close

In 2025, Hermès expands its Hermessence collection with a composition of rare gravity and sensuality - Oud Esma Essence de Parfum. Conceived by Christine Nagel, Creative Director of Hermès Perfumes, this creation is a study in reverence: a tribute to the profound, almost spiritual magnetism of oud. The perfume oil format, presented in a 25ml flacon, reflects intimacy, concentration, and restraint - the essence of Hermès craftsmanship distilled into pure scent. Read more → “Hermès Oud Esma Essence de Parfum – The Art of Scent Worn Close”

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