A New Era for Snif
Notewrks responds to a gap in the men’s fragrance market - a space ready for reinvention. The collection takes cues from the body mist boom, but redefines it through texture, clarity, and polish. Each scent is designed for self-expression, made for men who collect fragrance the way others collect playlists, sneakers, or art.
The Concept: Sound Meets Scent
Notewrks connects fragrance with sound. Each cologne is paired with a curated playlist, transforming its notes into rhythm and tone. This “audio-olfactive” concept makes fragrance intuitive and personal, creating an emotional experience through both music and scent.
The bottles follow the same playful spirit. Each has its own color palette and a stainless steel lid, giving them a collectible, toy-like presence. Snif calls this “toyification” - perfume that feels familiar, tactile, and display-worthy. Together, scent and design make fragrance approachable, modern, and full of life.
The Debut Collection
Clean Getaway
A fresh reimagining of the skin scent, Clean Getaway captures the feeling of movement and clarity. It combines apple, a clean laundry accord, rice, orcanox, and amberwood. The composition feels polished yet spontaneous, evoking a morning drive under open skies.
Soundtrack: classic rock, nostalgic hits, and mellow road trip rhythms.
Sunny Is a Feeling
Bright and expansive, Sunny Is a Feeling channels light through citrus and woods. Bergamot, mandarin, and grapefruit lead into tonka bean, cedarwood, and vetiver. It’s sunlight in motion - open, effortless, and quietly radiant.
Soundtrack: electro pop, the pulse of summer, and confident choruses.
Room for Dessert
Smooth and gourmand, Room for Dessert blends indulgence with sophistication. It layers strawberry, a crème brûlée accord, ambrette, cedarwood, vanilla, and orcanox. The result is inviting yet refined - the scent of comfort with an undercurrent of allure.
Soundtrack: smooth jazz, lo-fi beats, and French pop for late-night calm.
Redefining the Cologne
Notewrks reimagines the classic cologne. Where traditional masculine scents rely on heavy woods or smoky accords, these fragrances reinterpret softness, sweetness, and texture through a modern lens. They take inspiration from notes often found in feminine perfumery and transform them into inclusive expressions of individuality.
Each blend maintains the same premium formulation standards that define Snif’s signature line. High-quality materials and innovative accords come together in balanced, wearable compositions. These colognes are built for daily life - authentic, confident, and contemporary.
The Market Perspective
The launch arrives as Snif strengthens its retail presence, now in over 1,500 Ulta Beauty stores, with projected 2025 revenues exceeding $40 million. With Notewrks, the brand enters a new space in men’s fragrance - accessible luxury designed for emerging collectors. It speaks to Gen Alpha, Gen Z, and Millennials alike, reflecting a generation that views scent as identity.
This younger audience collects fragrances as they might art or music. Notewrks embraces that instinct with visually distinct, color-coded bottles meant to be collected. The design and the scents together foster connection, conversation, and creative discovery.
Fragrance and Play
At its core, Notewrks celebrates fun - the freedom to wear fragrance without rules. The link between scent and music reinforces this idea: perfume as melody, bottle as rhythm, collection as playlist. The line embodies the spontaneous, expressive energy of modern perfumery, where tradition meets experimentation.
With its first three releases, Notewrks establishes a fresh vocabulary for cologne - one that feels personal, sensory, and alive. From clean to gourmand, every scent captures the curiosity and optimism of a new generation of fragrance lovers.