A Scarlet Rebirth: Inside Kenzo’s Le Rouge Flower

The composition opens with the comforting softness of rice steam and enveloping musks. Their purity evokes the touch of fine silk. At the heart, Damask rose unfurls with a glowing intensity, revealing the fragrance’s signature floral core.

A New Chapter in the Story of Flower

The scent evolves into a warm, gourmand accord where vanilla and sandalwood melt into Amberever® - a modern woody molecule that radiates both strength and sensuality. This ambered structure lends depth and luminous texture, balancing floral softness with golden warmth.

Fragrance Notes

Top Notes: Rice Steam, Musks

Heart Note: Damascena Rose

Base Notes: Amberever, Vanilla, Sandalwood

A Fragrance of Commitment

Beyond its sensual character, Le Rouge Flower embodies Kenzo’s environmental vision. Composed of 92% natural-origin ingredients, the perfume reflects a dedication to responsible creation. The bottle contains at least 15% recycled glass, while the FSC-certified packaging comes from sustainably managed forests and controlled sources.

The fragrance is represented by Masami Charlotte Lavault, a French-Japanese flower grower whose collaboration with Kenzo highlights a shared philosophy of harmony between beauty and nature. Together, they illustrate a new definition of luxury - one rooted in authenticity, craftsmanship, and care for the world.

The Inspiration

Le Rouge Flower draws inspiration from the color red - a symbol of energy, passion, and life in Japanese culture. Twenty-five years after the debut of the original Flower, this new creation translates that energy into scent, expressing the intensity of a contemporary woman rooted in tradition yet open to renewal.

The red theme extends to the design: the slender glass flacon glows with a deep scarlet hue, echoing the heart of a poppy at sunset. It captures the spirit of Kenzo - where poetry meets precision, and modernity blooms from memory.

The Essence of Le Rouge Flower

Kenzo Le Rouge Flower Eau de Parfum celebrates contrasts: softness and strength, purity and sensuality, nature and art. The scent radiates an understated luxury - a modern statement built on authenticity and emotion. It is not only a fragrance but also a symbol of continuity, carrying forward the poetic legacy of Flower by Kenzo into a new era.

In this luminous reinterpretation, Kenzo Parfums invites wearers to rediscover the beauty of simplicity, the vibrancy of color, and the power of scent to connect past and future through the universal language of flowers.