A Composition That Balances Freshness and Calm
L’Eau Pure is crafted with a structure that flows through distinct moments – crisp, airy brightness, tranquil floral notes, and warm, grounded depth. Each element contributes to a sensory experience that captures the clarity and fluidity of water.
The fragrance opens with a burst of Italian mandarin and lemon, a citrus accord that introduces a sparkling, sunlit quality. The freshness is immediate, bright, and uplifting, evoking the feeling of standing by the sea on a clear, luminous day.
The heart reveals a serene blend of Provençal white lavender and Aquozone®, a patented aquatic molecule known for its crystalline freshness and lasting clarity. The lavender adds a floral, herbal softness that balances the aquatic notes, creating a moment of calm within the composition.
The base brings warmth and texture through musk and Australian sandalwood. The musk settles close to the skin, adding a soft, powdery finish, while sandalwood introduces a smooth, creamy touch that lingers with understated sensuality.
Fragrance Structure and Composition
- Fragrance Family: Aquatic – Floral – Woody
- Top Notes: Mandarin, Lemon
- Heart Notes: White Lavender, Aquozone®*
- Base Notes: Musk, Sandalwood
*Aquozone® is a registered trademark of the dsm-firmenich group, developed to evoke the sensation of fresh water with a mineral, crystalline effect.
Sustainability at the Heart of the Design
L’Eau Pure is created with 91% natural-origin ingredients, aligning with KENZO Parfums’ dedication to responsible beauty. The glass flacon is crafted with 15% recycled glass, a choice that reduces environmental impact while maintaining the integrity of the design.
The minimalist bottle design mirrors the purity and fluidity of a drop of water. Its shape is smooth and weightless, capturing the essence of water in its most elemental form. The soft blue tint evokes the clarity of a sunlit sea, while the transparent glass reveals the luminous, aquatic-inspired fragrance within.
The outer packaging follows the same principles, constructed from responsibly sourced paper, reinforcing the brand’s commitment to eco-conscious beauty. Every detail, from the bottle to the box, reflects Kenzo’s vision of simplicity, purity, and respect for nature.
A Scent Rooted in Kenzo Takada’s Vision
For Kenzo Takada, water served as a source of artistic inspiration – a symbol of life, fluidity, and transformation. L’Eau Pure translates this vision into a fragrance that embodies both lightness and depth.
The use of Aquozone® introduces a cool, mineral note that flows through the composition like a stream of fresh water, connecting the crisp citrus opening to the warm, woody base. The contrast between the airy top notes and the rich base creates a composition that moves fluidly from brightness to calm, from sparkling clarity to enveloping warmth.
Each note is selected to convey the sensation of water in motion – a medium that changes form, reflects light, and carries a sense of tranquility and renewal.
Kenzo – A Legacy of Artistic Scent Creation
For decades, KENZO Parfums has explored the art of fragrance with a focus on nature, art, and cultural expression. L’Eau Pure continues this narrative, interpreting water as a canvas for scent, a medium through which contrasts can flow seamlessly.
In a composition defined by clarity and calm, L’Eau Pure invites the wearer to reconnect with the natural world, a reminder of the beauty found in life’s simplest, most essential elements.
