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Khloé Kardashian Almost Always – A New Expression of Presence and Emotion

By Michael J Pine / November 3, 2025

Following the success of her debut scent XO Khloé, entrepreneur and global icon Khloé Kardashian presents her second fragrance, Almost Always, created in partnership with Luxe Brands. The fragrance previewed on the Ulta Beauty app on November 3, with its full U.S. rollout on November 5 online and November 9 in stores, followed by its European debut at Douglas later in the month. Read more →

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YSL Libre Intense – The Story Behind a Fragrance Phenomenon

By Michael J Pine / July 21, 2025

LIBRE, the French word for "free," reflects a defining value within Yves Saint Laurent’s legacy. Since 1961, the idea of freedom has shaped the house's approach to style, identity, and expression. The LIBRE fragrance line pays tribute to self-determination and authenticity. Every element in the scent’s creation and presentation expresses this theme: freedom to live according to personal vision, freedom to choose, and freedom to honor individuality without compromise. Read more →

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Gucci Guilty Absolu de Parfum 2025 – Millésime Portraits of Night-Time Indulgence

By Michael J Pine / June 16, 2025

Gucci presents Guilty Absolu de Parfum Pour Femme and Guilty Absolu de Parfum Pour Homme as two new extrait-level fragrances in the Guilty fragrance universe. Introduced in 2025, these Millésime editions focus on depth, sensuality, and olfactory craftsmanship. Each scent is created using a limited harvest of rare ingredients and produced in small batches, emphasizing intensity and presence. Together, they form a double release designed to echo the quiet power of night-time indulgence. Read more →

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Lattafa Taraf Eau de Parfum – A Floral-Oriental Expression of Radiant Stillness and Grace

By / June 1, 2025

Lattafa Taraf is a composition that moves through light and shadow without haste. Released in 2025, this Eau de Parfum reflects a sensibility built on calm, rhythm, and balance - shaped by fruit, flower, and warmth in a form that feels continuous and grounded. This is a fragrance constructed on softness that carries presence. The structure flows without contrast or tension. From the opening to the drydown, each note reveals itself in clear proportion, unfolding through space and silence. Read more →

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Laura Biagiotti Aqve Romane Rubus Maris – A Marine Ode to Rome’s Eternal Soul

By Michael J Pine / May 11, 2025

Laura Biagiotti introduces a new chapter in the Aqve Romane collection, a fragrance line rooted in the cultural and natural beauty of Italy’s capital. The latest release, Rubus Maris, channels the essence of the Mediterranean Sea, weaving together marine freshness, sunlit florals, and a warm, enveloping base. Crafted by Véronique Nyberg, Rubus Maris interprets the interplay between light and water, warmth and salt, creating a composition that shifts between clarity and depth. The scent moves fluidly through moments of airiness, floral bloom, and serene warmth, drawing inspiration from the eternal beauty of Rome. Read more →

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Sarah Jessica Parker Introduces the SJP Parfum Collection – Three Fragrances, Three Moods, One Signature

By Michael J Pine / May 5, 2025

Since 2005, Sarah Jessica Parker has quietly built a fragrance line defined by character rather than category. She doesn't chase seasonal trends or crowd-pleasing accords. Her approach is centered, personal, and built on creative intuition. The new SJP Parfum Collection reflects that same philosophy, distilled into three distinct Eau de Parfum compositions: Smitten in Pink, Divine Lime, and Blue Rhapsody. Read more →

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Lattafa Afeef : A Sophisticated Blend of Freshness and Warmth

By Michael J Pine / November 15, 2024

Lattafa Afeef is a fragrance designed to appeal to all, combining vibrant freshness with elegant floral layers and a warm, inviting base. Housed in a sleek 100 ml spray bottle, this Eau de Parfum delivers a versatile scent that transitions seamlessly across occasions. Its expertly crafted composition offers a harmonious journey, blending zesty, floral, and rich notes into a balanced olfactory experience. Read more →

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Tom Ford Rose Exposed: A Modern Tribute to the Queen of Flowers

By Michael J Pine / November 15, 2024

Tom Ford continues to redefine luxury fragrances with the introduction of Rose Exposed, a new addition to the esteemed Private Blend collection. Set to launch in January 2025, this unisex fragrance captures the multifaceted beauty of the rose, blending its delicate essence with bold and unexpected contrasts. Crafted for both women and men, Rose Exposed elevates the rose into a vibrant, dynamic centerpiece. Read more →

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Discover Lattafa The Kingdom: New Fragrances for Men and Women

By Michael J Pine / October 7, 2024

Lattafa has recently released two remarkable fragrances: Lattafa The Kingdom Women and Lattafa The Kingdom Men. These fragrances capture contemporary sophistication and luxurious refinement, created to enchant the senses with elegant mixtures. Every scent symbolizes a distinct persona, enabling individuals to embody elegance and self-assurance. Explore Lattafa The Kingdom's opulent realm and experience these enchanting fragrances that honor uniqueness and fashion. Read more →

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Viktor&Rolf Flowerbomb Frozen Flower Limited Edition: A Winter’s Delight

By Michael J Pine / September 16, 2024

As the seasons change, perfume enthusiasts eagerly await the latest limited editions, and this year, Viktor&Rolf unveils a breathtaking addition to its Flowerbomb line: the Flowerbomb Frozen Flower Limited Edition. This winter-ready fragrance not only embraces the essence of cold-weather elegance but transforms it into a luxurious, frosty experience, encapsulating the magic of the holidays. Read more →