Coach Cherry Parfum, launched in 2026, is a Floral Chypre Fruity fragrance inspired by the vibrant rhythm of New York City. The composition opens with mandarin, pink pepper, and davana, creating a bright and slightly spicy introduction with a soft aromatic nuance. At the heart, cherry, jasmine sambac, magnolia, and rose form a rich floral-fruity accord that balances sweetness with luminous floral depth. The base unfolds through patchouli, tonka bean, and Ambrofix, shaping a warm and softly ambery trail that settles smoothly on the skin.
Main Scent Accords
Top Notes
Mandarin, Pink Pepper, Davana
Heart Notes
Cherry, Jasmine Sambac, Magnolia, Rose
Base Notes
Patchouli, Tonka Bean, Ambrofix
Perfume Pyramid
Top Notes
Heart Notes
Base Notes
Storm Reid Fronts the New Coach Cherry Parfum Campaign
Coach introduces its latest fragrance, Coach Cherry Parfum, accompanied by a vibrant new campaign featuring brand ambassador Storm Reid. The release reflects a vivid interpretation of New York City’s rhythm, expressed through color, movement, and a contemporary urban perspective shaped by the house’s heritage. In an official statement, Creative Director Stuart Vevers describes the fragrance as an extension of the playful spirit found in Coach’s Cherry charm. The concept centers on individuality and personal expression, translated into a scent designed with a clear, modern identity. Storm Reid appears as the face of the campaign, embodying this vision through a natural and confident presence.
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