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Balmain has officially unveiled its foray into the luxury beauty market with Les Éternels de Balmain, a groundbreaking fragrance collection that marks the brand’s deep dive into olfactory artistry. This inaugural collection, crafted under the license of Estée Lauder, reflects the vision of Creative Director Olivier Rousteing, blending the timeless elegance of Balmain’s Parisian heritage with a modern, inclusive approach to beauty. Comprising eight all-gender Eaux de Parfum, Les Éternels de Balmain redefines what it means to wear a fragrance—transforming scent into an exploration of identity and self-realization.