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Sarah Jessica Parker Introduces the SJP Parfum Collection – Three Fragrances, Three Moods, One Signature
Since 2005, Sarah Jessica Parker has quietly built a fragrance line defined by character rather than category. She doesn't chase seasonal trends or crowd-pleasing accords. Her approach is centered, personal, and built on creative intuition. The new SJP Parfum Collection reflects that same philosophy, distilled into three distinct Eau de Parfum compositions: Smitten in Pink, Divine Lime, and Blue Rhapsody. Read more → “Sarah Jessica Parker Introduces the SJP Parfum Collection – Three Fragrances, Three Moods, One Signature”







