2025

A Scarlet Rebirth: Inside Kenzo’s Le Rouge Flower

Le Rouge Flower Eau de Parfum marks the 25th anniversary of Flower by Kenzo, the fragrance that redefined modern floral perfumery. In this new interpretation, Kenzo Parfums transforms the poetic essence of the original into a deeper, more sensual expression. Crafted as a floral gourmand, it combines light and warmth, delicacy and richness, in a seamless harmony of texture and color.

Gucci Expands The Alchemist’s Garden with Ylang Ambrato and Lignum Idealis

The Alchemist’s Garden by Gucci continues its exploration of perfumery as an art of transformation. Each creation in this collection reflects a chapter in the brand’s poetic vision of alchemy – where natural elements evolve through craftsmanship into refined essence. The 2025 additions, Ylang Ambrato and Lignum Idealis, embody this philosophy through two distinct interpretations of sensual warmth and timeless wood.

Color, Light, and Desire: Inside the New Dior Addict Glow Collection

Dior Addict Glow Collection, launched in 2025, introduces a luminous trilogy of fragrances that reinterpret the fruity facet of Dior flowers in joyful, gourmand harmony. Designed like a set of olfactory jewels, Rosy Glow, Peachy Glow, and Purple Glow reveal a world of color, sweetness, and modern radiance. Each fragrance captures a different expression of light and emotion, echoing the playful sophistication at the heart of Dior.

Guerlain La Petite Robe Noire Parfum – A Parisian Night Charged with Electric Elegance

Guerlain La Petite Robe Noire Parfum, launched in 2025, unveils a new intensity within the house’s most beloved feminine creation. This highly concentrated interpretation illuminates the signature rose with a sensual gourmand touch. Set against a vision of Paris after dark, it embodies the allure of neon light, rhythm, and refined mischief – a portrait of modern femininity through the art of scent.

Burberry Her Vanilla Absolute – A Fruity Gourmand Glow of Modern Sensuality

Burberry Her Vanilla Absolute Eau de Parfum, launched in 2025, continues the narrative of the Burberry Her collection with a rich, sensual interpretation of modern femininity. Described as an Amber Fruity Gourmand, the fragrance blends sweetness, warmth, and radiance into a composition that feels both luminous and enveloping. It expresses the confidence and curiosity that define the Burberry woman – urban, spontaneous, and endlessly creative.

Givenchy Irresistible Nectar – A Floral Gourmand Celebration of Parisian Joy

Irresistible Nectar Eau de Parfum by Givenchy opens a new chapter in the house’s most luminous collection. Described as a Floral Gourmand, the fragrance connects the art of perfumery with the world of haute pâtisserie. Crafted as an olfactory dessert, it celebrates joy, femininity, and the French savoir-faire that defines Givenchy’s modern elegance.

Yves Saint Laurent Y Iced Cologne Intense – The Power of Cool Intensity

Y Iced Cologne Eau de Toilette Intense by Yves Saint Laurent Beauté introduces a new expression of freshness within the Y fragrance line. Created by master perfumer Dominique Ropion, the scent explores the idea of liquid ice in motion – clarity, strength, and confidence fused in one cooling composition. Designed for twelve hours of vitality, this Eau de Toilette Intense reinvents modern freshness with structure and depth.

Lattafa Maahir Honor – A Fragrance of Radiant Strength and Refined Grace

Lattafa Maahir Honor continues the distinguished legacy of the Maahir collection with a composition that embodies light, energy, and quiet authority. Designed for those drawn to fragrances that evoke clarity and refinement, it captures the essence of balance – brightness and depth, freshness and warmth – in a scent that feels both uplifting and composed.

Carolina Herrera Good Girl Jasmine Absolute – A Decade of Daring Elegance

To mark ten years of Good Girl, Carolina Herrera introduces Good Girl Jasmine Absolute Eau de Parfum – a new chapter in the story of confidence, sensuality, and duality. The fragrance reinterprets the original’s luminous floral signature through an ambery gourmand lens, blending creamy jasmine with caramelized warmth and soft spice. It honors a decade of the stiletto’s legacy while expanding its olfactory identity into a richer, more textured realm.

Tom Ford Figue Érotique Eau de Parfum – An Olfactory Study of the Fig

Figue Érotique from Tom Ford’s Private Blend collection is a citrus and fruity fragrance that captures the full arc of the fig – from its green exterior to its resinous heart. It opens with the exhilarating freshness of vert de bergamot and fig leaf, creating a vivid, luminous beginning that evokes the first touch of the fruit’s skin. The fragrance then reveals the brand’s exclusive Kadota fig accord – a blend that merges honeyed, salty, and floral tones into a warm, tactile richness.

Mugler Alien Pulp Eau de Parfum Fruitée – A Vibrant New Chapter in the Alien Universe

Mugler presents Alien Pulp Eau de Parfum Fruitée, a 2025 creation that extends the boundaries of the iconic Alien collection. This luminous interpretation takes the familiar jasmine-musk DNA and infuses it with bright, fruit-forward energy. The result is a scent that captures the vibrancy of modern femininity while retaining the magnetic aura that defines the Alien universe.

Billie Eilish Your Turn II Eau de Parfum – A New Expression of Contrast and Depth

Billie Eilish Fragrances introduces Your Turn II Eau de Parfum – a 2025 creation that deepens the story begun by the original Your Turn. Presented in a matte black dice-shaped flacon, this edition explores the tension between light and shadow through a woody, fresh composition that unfolds with precision and emotion. It is a fragrance that reflects transformation, balance, and individuality – central themes in Billie Eilish’s artistic world.

Michael Kors Pour Femme Absolu and Pour Homme Absolu – New Intense Expressions of Modern Elegance

EuroItalia presents a new fragrance duo under the Michael Kors brand: Pour Femme Absolu and Pour Homme Absolu. These creations continue the story of the Pour Femme and Pour Homme releases introduced in 2024, offering deeper and more refined interpretations of their originals. Crafted with precision and emotional nuance, both scents celebrate confidence, allure, and the quiet sophistication that defines the Michael Kors aesthetic.

Khloé Kardashian Almost Always – A New Expression of Presence and Emotion

Following the success of her debut scent XO Khloé, entrepreneur and global icon Khloé Kardashian presents her second fragrance, Almost Always, created in partnership with Luxe Brands. The fragrance previewed on the Ulta Beauty app on November 3, with its full U.S. rollout on November 5 online and November 9 in stores, followed by its European debut at Douglas later in the month.

ReFa Heart Fragrance – A Magical Moment of the Heart

The Japanese beauty brand ReFa steps into the world of perfumery with the debut of ReFa Heart Fragrance – a collection inspired by the five beloved colors of the iconic ReFa Heart Brush. Launching officially on December 10, 2025, this series introduces five distinctive scents designed to express emotion, individuality, and beauty through color. The launch includes both the ReFa Heart Fragrance Eau de Parfum (50ml) and the ReFa Heart Hair Fragrance (30ml), available first at ReFa’s Ginza flagship and through the brand’s fan community CLUB AIRA.

Sarah Jessica Parker Lovely Noir – The Essence of Refined Evening Elegance

Lovely Noir Eau de Parfum by Sarah Jessica Parker presents a composed interpretation of femininity through a floral woody structure. Introduced in 2025, this fragrance brings together luminous notes and a quiet depth, creating an atmosphere of evening poise. It is built upon Parker’s established fragrance identity while reflecting a forward approach that values quality, design, and environmental awareness.

Dior J’ADIOR Solid Perfume – J’adore Eau de Parfum in a Travel-Ready Form

Dior unveils a new chapter in the story of its most beloved fragrance: J’ADIOR Solid Perfume, inspired by the timeless J’adore Eau de Parfum. This innovation translates the grand floral bouquet of the original scent into a luminous, alcohol-free solid perfume stick – a modern accessory for those who carry elegance wherever they go.

Snif Launches Notewrks – A New Chapter in Modern Masculine Fragrance

Snif, the fragrance label that turned perfume discovery into a playful experience, is entering new territory with Notewrks – a subbrand devoted to modern masculine expression. Launching December 4, 2025, Notewrks introduces a trio of colognes designed for a new generation of scent enthusiasts. Each composition blends bold creativity with accessibility, delivering luxury craftsmanship at an approachable price point.

Marc Jacobs Daisy Murakami Collection – A Surreal Garden of Color and Scent

In 2025, Marc Jacobs reimagines his most joyful icon, Daisy, through the kaleidoscopic lens of Japanese artist Takashi Murakami. The result is the Daisy Murakami Collection – four limited-edition Eau de Parfums that merge scent, color, and emotion into one surreal experience. Each creation captures a facet of fantasy: Blue, Pink, Green, and Yellow. Together they form a chromatic garden where art and fragrance coexist in radiant harmony. Each flacon transforms the classic Daisy silhouette into a collectible object of art. The Murakami collaboration turns perfume into visual poetry – petals become color, fragrance becomes emotion. With every bottle, a new world blooms.

Squishmallows Fragrances – Plush Nostalgia Meets Perfume

Squishmallows has built a universe where softness, play, and collectibility converge. Now, the beloved plush brand enters a new chapter: fragrance. Launching in October 2025 at Ulta Beauty, Squishmallows Fragrances translates the cuddly charm of its most iconic characters into an olfactory language designed for a new generation of scent lovers.

Byredo Night Veils Bois Obscur – A Slow-Burning Revelation of the Night

Ten years after its debut, Byredo’s Night Veils collection enters a new chapter, reborn with renewed vision and craftsmanship. Conceived as a series of extrait de parfums, Night Veils offers fragrances at the highest concentration, created to capture intimacy, ritual, and the deeper dimensions of self. Within this rebirth comes Bois Obscur, a perfume dedicated to the raw, hidden powers that emerge only after nightfall.

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