PerfumeStars | Latest Perfume Releases, Fragrance News & Scent Reviews
Discover new launches, fragrance news, expert scent reviews, and in-depth perfume guides.
In 2012, Lancôme introduced La Vie Est Belle - a composition that became more than a bestseller, turning into a manifesto of happiness. The name, translating to “life is beautiful,” reflected a philosophy centered on joy, authenticity, and fulfillment. It was designed not only as a fragrance but also as a statement about how life could be lived.
Squishmallows has built a universe where softness, play, and collectibility converge. Now, the beloved plush brand enters a new chapter: fragrance. Launching in October 2025 at Ulta Beauty, Squishmallows Fragrances translates the cuddly charm of its most iconic characters into an olfactory language designed for a new generation of scent lovers.
