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Lattafa Atheeri – A New Floral Gourmand Fragrance That Glows from Within

In the new season, Lattafa presents Atheeri, a floral gourmand Eau de Parfum created with clarity, softness, and restraint. Its name draws from the Arabic word “الأثيري,” describing something ethereal and untouchable. This inspiration is reflected in the structure of the fragrance, which moves through light textures and calm transitions.

Atheeri does not rely on complexity. The composition is direct, shaped by nature’s gentlest forms. From the first note to the final trace, the scent remains steady, focused, and quiet in tone.

DKNY Be Delicious Ice Pop: A Radiant Chapter of Summer in Scent

In April 2025, DKNY introduced a new collection under the Be Delicious umbrella that captures the essence of summer through fragrance. Be Delicious Ice Pop brings together three distinct compositions – Very Cherry, Berry Bliss, and Citrus Splash – each created to reflect the brightness and pleasure of hot weather, lazy afternoons, and cool, fruity treats. Inspired by sorbet and the carefree spirit of the season, this line speaks to the senses with a focus on lightness, texture, and vivid character.

Oscar de la Renta Bella Soleil – A Golden Impression of Tropical Light

Oscar de la Renta continues the Bella fragrance story with Bella Soleil, the seventh entry in a line that began in 2018 with Bella Blanca. Each fragrance in the Bella series holds its own identity, and Bella Soleil carries that tradition forward with a solar floral character grounded in light, warmth, and tropical depth.

Drawing inspiration from Oscar de la Renta’s private gardens in the Dominican Republic, Bella Soleil reflects the palette of nature touched by full daylight – lush blossoms, ripe fruits, and the warmth of sunlit air captured in scent. It is a fragrance built to reflect radiance with structure, crafted around color, texture, and olfactive clarity.

Dior Rose Star – A Floral Signature Guided by Light

Dior introduces Rose Star, the newest Eau de Parfum in La Collection Privée, composed by Francis Kurkdjian. Officially launched online on May 1, 2025, the fragrance reflects two lasting symbols from Christian Dior’s creative legacy: the Centifolia rose and the guiding star he once discovered near the Place Vendôme – an object he considered a sign to begin his career in couture.

Vera Wang LOVE: A Fragrance that Blooms at Dusk

Vera Wang has long been associated with silhouettes that define milestone – wedding gowns, couture gowns, and collections that linger in memory. Her work in fragrance follows the same language: poised, personal, and precise. With LOVE, the newest scent in her portfolio, the designer introduces a new olfactory signature – one that speaks not of ceremony, but of confidence, radiance, and self-possession.

Viktor & Rolf Spicebomb Metallic Musk – A fragrance sculpted in light, steel, and skin

Viktor & Rolf introduces a refined addition to its signature men’s fragrance line: Spicebomb Metallic Musk Eau de Parfum. Released under the Spicebomb name, this composition takes a distinct path – one that explores the tactile contrast between polished metal and warm skin. The scent steps into a new space: not overt, not restrained, but illuminated by a sensory tension that quietly demands attention.

Yves Saint Laurent Muse – Inspiring Ink: A Fragrance Reflecting YSL’s Iconic Style

Yves Saint Laurent unveils Muse Eau De Parfum, a scent that captures the creative spirit of its founder. This fragrance finds its roots in the ink sketches that once formed the blueprint of iconic designs. Part of the Le Vestiaire des Parfums series, Muse connects art and craftsmanship through a selection of deliberate ingredients. Parfumeur Principal Marie Salamagne crafted this perfume to evoke the tactile nature of ink and to honor a legacy of refined creativity.

Chanel Chance Eau Splendide: A Fragrance Inspired by the Spirit of Luck

Chanel has unveiled Chance Eau Splendide, the newest fragrance in its popular Chance collection. Crafted by Chanel’s In-House Perfumer Olivier Polge, Chance Eau Splendide features a vivid fruity-floral profile. It expresses the brand’s signature elegance with clarity and brightness, underscoring the theme of luck that has defined Chance fragrances since their debut in 2003.

Lattafa Khamrah Dukhan: Capturing Tradition Through Smoke and Spice

Lattafa Perfumes introduces Khamrah Dukhan Eau de Parfum, inspired by the Middle Eastern tradition of burning aromatic materials. The fragrance takes its name from the Arabic word “Dukhan,” meaning smoke. The scent aims to reflect the beauty of this ancient practice by translating aromatic smoke into a sophisticated fragrance. Launching on March 26, 2025, Khamrah Dukhan joins Lattafa’s established Khamrah fragrance collection, alongside original Khamrah and Khamrah Qahwa.

Kenzo Flower By Kenzo Cherry Poppy: A Delightful Journey into Fragrance

Kenzo’s latest fragrance, Flower Cherry Poppy, launched as part of the iconic FLOWER BY KENZO collection, blends floral elegance with subtle, gourmet nuances. Master Perfumer Dora Baghriche created this fragrance, inspired by Japanese confectionery, carefully balancing freshness and sweetness. Crafted from 91% natural ingredients, Flower Cherry Poppy expresses joyful femininity through a thoughtful composition.

Bvlgari Allegra Insieme: The Fragrance of Timeless Friendship

Bvlgari introduces Allegra Insieme, a woody-floral fragrance launched in 2025 as part of its Allegra collection. Created by Master Perfumers Jacques Cavallier and Camille Cavallier, this scent celebrates the quiet bond between friends. Its carefully selected ingredients convey closeness, warmth, and genuine companionship, offering simplicity balanced with refined elegance. Allegra Insieme captures the feeling of moments spent comfortably with trusted friends, evoking sincerity through every note.

Guerlain Habit Rouge Spirit: Celebrating 60 Years with Timeless Sophistication

In 2025, Guerlain marks the 60th anniversary of Habit Rouge, the house’s pioneering men’s fragrance introduced in 1965. To honor this milestone, Guerlain presents Habit Rouge Spirit, a limited-edition parfum aged in oak barrels, offering a new interpretation of the original composition.

Habit Rouge transformed men’s fragrance by integrating oriental notes, inspired directly by the sophisticated and elegant world of equestrian sports. This innovative approach placed Guerlain at the forefront of modern perfumery.

Armani Privé Iris Bleu: The Art of Elegance in a Fragrance

Armani Privé Iris Bleu is a fragrance that brings together refined craftsmanship and a vision rooted in nature’s beauty. Inspired by the delicate presence of the blue iris, this composition unfolds with a balance of fresh, floral, and woody elements. The scent reflects Giorgio Armani’s approach to haute couture, where precision meets artistry in a seamless expression of sophistication.

Kurky by Maison Francis Kurkdjian: A Journey to Rediscover Youth

Maison Francis Kurkdjian is set to unveil Kurky, a new fruity-musky fragrance that embodies a free and playful spirit. Drawing its name from Francis Kurkdjian’s childhood nickname, the scent revives memories of carefree days and vivid dreams. It invites wearers to enter a realm where each note recalls the pure joys and wonders of early life. Arriving as a 70ml Eau de Parfum at the end of March, Kurky introduces a fresh narrative within the Maison Francis Kurkdjian collection.

Balmain Blanc Galaxie: A Celestial Journey in Scent and Design

Balmain Blanc Galaxie emerges with the energy of a March Lunar Eclipse, when darkness gives way to a new light. The fragrance carries the luminous power of citron, ignited by the aromatic richness of myrtle. It serves as the ninth addition to the Les Éternels de Balmain collection, marking a deliberate exploration of celestial symbolism and modern identity.

Narciso Radiante: Embracing Purity and Calm

Narciso Eau de Parfum Radiante emerges as a refined fragrance for women, introduced by Narciso Rodriguez in 2025. This creation presents a clear expression of floral, woody, and musky elements that invite quiet reflection and a personal encounter with calm. The formulation focuses on a precise blend of natural ingredients and thoughtful design, resulting in a scent that speaks through its clarity and measured presence.

Carolina Herrera Stallion Leather Suede: A Bold Fusion of Elegance and Intensity

Carolina Herrera Stallion Leather Suede delivers an unforgettable sensory experience that speaks to lovers of luxury perfumes. This exclusive scent pays tribute to Carolina Herrera’s cherished racehorse, Balaclava, evoking memories of warm sunsets and treasured rides. The fragrance captures the spirit of adventure and sophistication with every note, inviting wearers to embrace a refined yet daring expression of style.

Rochas Eau de Rochas Néroli Azur: A Mediterranean Journey in a Bottle

Rochas Eau de Rochas Néroli Azur unfolds as an aromatic journey inspired by a radiant corner of the French Riviera. This Eau de Toilette invites the wearer into a realm that recalls the essence of Mediterranean summer, where every note contributes to a distinct sensory escape. The fragrance is built upon a deliberate sequence of aromatic elements that interlace floral nuances, zesty citrus, and a gentle woody foundation. Each component is carefully arranged to create a scent that refreshes the mind and soothes the spirit.

Mugler Angel Stellar: Unveiling the Duality of Strength and Sensuality

Mugler Angel Stellar presents an olfactory narrative that intertwines power and tenderness, reflecting the multifaceted nature of modern femininity. This new Eau de Parfum, set to make its mark in 2025, invites you to explore a sensory journey defined by an intricate balance of luminous citrus, nutty warmth, and a subtle earthy embrace. A luminous addition to the iconic Angel lineup, it redefines gourmand fragrances while embracing a legacy of boundary-pushing creativity.

Hugo Boss Bottled Bold Citrus: A Summer Scent Awakening

Hugo Boss Bottled Bold Citrus makes a vibrant summer statement through its powerful citrus character and modern design. The limited-edition Eau de Parfum encapsulates warm-weather pursuits and a confident attitude, inviting wearers to embrace a burst of freshness. Crafted by principal perfumer Sophie Labbé and master perfumer Honorine Blanc, the scent embodies an energetic interpretation of the BOSS man’s sophisticated lifestyle.

Billie Eilish Your Turn: A Journey Through Modern Scent

Billie Eilish Your Turn opens a door to a world where scent becomes an art form. This fragrance transforms each carefully selected note into a deliberate brushstroke on an olfactory canvas, inviting you to embark on a sensory journey. The blend intertwines vibrant citrus, bold spices, and subtle floral whispers, each element contributing its distinct character to the overall composition. Every ingredient is meticulously chosen to unfold a narrative that evolves gracefully with every encounter. This approach to fragrance design invites personal exploration, encouraging wearers to discover layers of complexity that reveal themselves over time.

Guerlain Aqua Allegoria Rosa Verde: An Ode to Mediterranean Freshness

Guerlain Aqua Allegoria Rosa Verde introduces a sensory escape inspired by Mediterranean dreams. This Eau de Toilette from the iconic Aqua Allegoria collection unfolds a narrative that is both crisp and refined. The fragrance invites wearers to experience a moment of clarity – a pause in the everyday that channels the freshness of summer.

Armani Stronger With You Sandalwood – A Modern Men’s Scent

Armani unveils a fragrance that captures the spirit of modern masculinity with an alluring oriental gourmand twist. This creation invites those who appreciate refined luxury and an enigmatic charm to experience a scent that unfolds like a mystical desert landscape. The flacon, crafted in deep green glass and accented by intertwined gold rings, mirrors the depth and complexity found within the fragrance.

Rochas Audace: A Reflection of Strength and Grace

Rochas Audace Eau de Parfum is a fragrance created for women who embrace their individuality with confidence. Its composition celebrates a balance between glamour and power, offering a harmonious blend of vibrant freshness, floral richness, and a warm, sensual finish. Designed to inspire, it captures a vision of femininity that is bold and unapologetic.

Love at First Scent: Celebrate Valentine’s Day 2025 with Captivating Fragrances

Valentine’s Day 2025 is a celebration of love, romance, and heartfelt gestures. This year, let your gift be as memorable as your affection by exploring the world of luxury fragrances. A carefully chosen perfume not only carries a beautiful scent but also becomes a lasting reminder of special moments shared. With each spritz, your loved one will be reminded of the emotions tied to this meaningful gift.

Valentino Valentina 2025: A Radiant Expression of Feminine Joy and Elegance

Valentino introduces Valentina 2025, a fragrance that celebrates the essence of feminine joy, rebellion, and romance. This latest addition to the Valentina collection is inspired by the vibrant mornings of Roman gardens and the artistic rebirth of the Italian Renaissance. Through its elegant composition, the fragrance embodies an ode to free-spirited femininity, intertwining vivid sweetness with sophisticated depth.

Viktor & Rolf Flowerbomb Extrême 2025: A Bold Floral Revelation

Viktor & Rolf introduce Flowerbomb Extrême 2025, a vibrant addition to their renowned Flowerbomb collection. This latest fragrance embodies the artistry of floral and warm notes combined in a bold new expression, presenting a scent that radiates intensity and elegance. Crafted with precision, Flowerbomb Extrême 2025 captivates through its carefully curated layers, unveiling a rich and luxurious sensory journey.

Guerlain La Petite Robe Noire Eau de Toilette 2025: A Floral Tribute to Timeless Elegance

Guerlain introduces the 2025 edition of La Petite Robe Noire Eau de Toilette, a floral-fruity fragrance that pays homage to the Centifolia rose from Grasse, one of perfumery’s most treasured blooms. This reformulated scent, created by Delphine Jelk, combines the brand’s expertise with a commitment to sustainability, offering a modern interpretation of an iconic composition.

Cacharel Ella Ella Eau de Parfum: A Journey of Transformation and Radiance

Cacharel unveils Ella Ella Eau de Parfum, a fragrance that encapsulates empowerment, personal growth, and luminous femininity. Designed for modern women embracing transformation, Ella Ella serves as both a celebration of individuality and an homage to nature. Crafted with precision and care, this Chypre Floral fragrance invites wearers to reveal their truest selves while savoring life’s journey.

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