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Tommy Hilfiger Freedom - music, scent and a new chapter for the brand

Tommy Hilfiger Freedom - music, scent and a new chapter for the brand

Tommy Hilfiger opens a new women’s fragrance chapter with Freedom, an Eau de Parfum created by Honorine Blanc and Alexandra Monet. Camila Cabello gives the launch a strong musical identity, with “I Want to Break Free” setting the tone for a campaign built around confidence, movement and personal freedom.