The advert moves to the rhythm of Cardi B’s “I Like It,” carrying a message of self-expression without restraint. It invites women to embrace their intensity and joy, celebrating freedom that lives in authenticity.
This fragrance represents women who own their presence with sincerity and strength. It unfolds as an extension of personality, a scent moving with sensuality and power, echoing laughter that fills the room and love expressed freely. La Bomba embodies the essence of vivid self-expression and embraces the fullness of being.
The campaign’s tagline, Be Loud Be Free, stands as a call to live boldly and love fiercely.
The Face of La Bomba: Vittoria Ceretti
Vittoria Ceretti embodies the spirit of La Bomba with radiant confidence. Her presence captures the fragrance’s message, merging elegance with energy. Through her portrayal, the campaign presents a woman embracing her individuality and strength.
Each image in the campaign shows Ceretti moving through vibrant settings, her expression and posture reflecting freedom and self-assurance.
Creative Vision and Direction
Charlotte Wales, a photographer known for cinematic fashion imagery, directed the campaign visuals. Wales’s approach blends fashion and film, creating narratives that engage with emotional depth and visual impact.
Her work on La Bomba focuses on storytelling that conveys empowerment and personal evolution. The campaign combines artistry with fragrance presentation, inviting viewers into a dynamic visual experience.
The Story Behind the Campaign
La Bomba communicates a narrative of confidence and transformation. The imagery features a woman stepping into her power, embracing vulnerability alongside strength. Vibrant settings support the emotional tone of self-discovery and living with intention.
The butterfly-shaped bottle, adorned with fuchsia tones and a rose quartz center, symbolizes metamorphosis and freedom. This design element aligns with the campaign’s focus on personal evolution and empowerment.
The bottle serves as a visual metaphor inviting wearers to engage with their journey and expression. It complements the fragrance’s blend of sensuality and presence, crafting a unified sensory experience.
La Bomba offers an invitation to inhabit life fully, with intensity and authenticity.
Discover the vibrant spirit of La Bomba Eau de Parfum and explore its story at carolinaherrera.com.
