Day: May 5, 2025

Sarah Jessica Parker Introduces the SJP Parfum Collection – Three Fragrances, Three Moods, One Signature

Since 2005, Sarah Jessica Parker has quietly built a fragrance line defined by character rather than category. She doesn’t chase seasonal trends or crowd-pleasing accords. Her approach is centered, personal, and built on creative intuition. The new SJP Parfum Collection reflects that same philosophy, distilled into three distinct Eau de Parfum compositions: Smitten in Pink, Divine Lime, and Blue Rhapsody.

Lattafa Atheeri – A New Floral Gourmand Fragrance That Glows from Within

In the new season, Lattafa presents Atheeri, a floral gourmand Eau de Parfum created with clarity, softness, and restraint. Its name draws from the Arabic word “الأثيري,” describing something ethereal and untouchable. This inspiration is reflected in the structure of the fragrance, which moves through light textures and calm transitions.

Atheeri does not rely on complexity. The composition is direct, shaped by nature’s gentlest forms. From the first note to the final trace, the scent remains steady, focused, and quiet in tone.