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Jean Paul Gaultier introduces La Favorite Eau de Parfum in 2026 with a woman, a city, and a line that defines the campaign: "OWN THE LIGHT!" Paris becomes her territory. The Eiffel Tower marks the skyline. A long black Gaultier evening dress gives her visual form. The fragrance translates this character through Queen of the Night, benzoin, and tonka bean.
In 1912, Jacques Guerlain translated a suspended Parisian moment into perfume. L’Heure Bleue captured the interval between daylight and night, when the sky turns blue and the city enters a state of stillness. In 2026, Guerlain returns to that image with a new L’Heure Bleue Eau de Parfum composed by Delphine Jelk. The fragrance carries iris and vanilla from the historical creation into an airy structure shaped by pear, neroli, jasmine, ambroxan, musks, and a specially developed iris tincture.
Gracie Abrams steps into the Coco Mademoiselle universe in Chanel's advertising film for Coco Mademoiselle Crush Absolu. Directed by Joe Wright and released on August 19, 2026, the short film unfolds across Paris during a night shaped by instinct, escape, music, and an unexpected café encounter.
Olivier Polge composes the 2026 Eau de Parfum with a lychee-grapefruit opening, rose and jasmine at the heart, and a woody-ambery base shaped by patchouli, vanilla and vetiver. Attraction has its own tempo. A glance can hold attention. A scent can remain in memory. CHANEL places that sensation at the center of COCO MADEMOISELLE CRUSH ABSOLU, a 2026 Eau de Parfum created by CHANEL In-House Perfumer-Creator Olivier Polge.