Huda Beauty Launches Easy Bake Intense - A Floral Gourmand Inspired by Easy Bake Powder

From Easy Bake Powder to Fragrance

Huda Beauty Easy Bake Intense Eau de Parfum began with an idea connected to one of Huda Beauty's established makeup products. Easy Bake Loose Baking & Setting Powder had already developed a recognizable scented association within the collection, giving the fragrance project a direct connection to the original Easy Bake concept. The idea first appeared publicly as an April Fools' fragrance concept. Interest continued after the joke was revealed, and Huda Beauty later developed Easy Bake Intense as an official Eau de Parfum. Huda Kattan worked on the fragrance with principal perfumer Hamid Merati-Kashani through more than 100 iterations. The project also draws on Kattan's long involvement with fragrance, including her early work as a beauty blogger and her role as a co-founder of Kayali.

Huda Beauty Easy Bake Intense Fragrance Profile

Fragrance: Huda Beauty Easy Bake Intense Eau de Parfum Brand: Huda Beauty Announcement date: May 5, 2026 Concentration: Eau de Parfum Perfumer: Hamid Merati-Kashani Olfactory group: Floral Gourmand Main scent accords: cherry, fruity, white floral, cinnamon, caramel, lactonic, vanilla, gourmand

Official Huda Beauty Easy Bake Intense Note Pyramid

Top Note

Wild Cherry

Heart Notes

White Flower, Cinnamon Bark, Caramel Milk

Base Note

Vanilla Bourbon

Wild Cherry Defines the Opening

Wild Cherry is the sole top note in Huda Beauty's published fragrance pyramid. It establishes the fruit character of Easy Bake Intense before the composition moves into the floral, spicy and lactonic materials of the heart. Huda Beauty describes the note as juicy wild cherry. Its position at the beginning gives the fragrance a ripe red-fruit effect that leads naturally into the sweeter gourmand materials that follow.

White Flower, Cinnamon Bark and Caramel Milk

The floral component is listed officially as White Flower. Huda Beauty does not identify a specific blossom in the published note pyramid, so the material is best understood as a broad white-floral accord within the composition. Cinnamon Bark contributes a warm, dry spice tone with woody facets. Caramel Milk introduces a creamy gourmand effect built around cooked sugar and a soft lactonic character. White Flower, Cinnamon Bark and Caramel Milk form the central section of Easy Bake Intense. The floral accord adds volume, cinnamon introduces spice, and caramel milk develops the creamy sweetness that carries the fragrance toward its Vanilla Bourbon base.

Vanilla Bourbon Forms the Base

Vanilla Bourbon is the only base note named by Huda Beauty. It continues the gourmand character established by caramel milk and gives the drydown a warm, creamy vanilla profile. The published cosmetic ingredient declaration includes vanillin and coumarin among the substances used in the formula. The cosmetic ingredient list and the fragrance note pyramid serve different purposes, so the official Vanilla Bourbon note remains the clearest guide to the intended scent profile of the base. Huda Beauty also notes that the liquid may naturally deepen in color over time because of its ingredients. According to the brand, this color change does not affect the quality or performance of Easy Bake Intense.

More Than 100 Versions of Easy Bake Intense

Huda Beauty states that Easy Bake Intense was developed through more than 100 iterations. Hamid Merati-Kashani served as principal perfumer, working with Huda Kattan throughout the development process. The final fragrance structure is concise. Wild Cherry forms the opening, White Flower, Cinnamon Bark and Caramel Milk define the heart, and Vanilla Bourbon completes the base.

The Huda Beauty Easy Bake Intense Bottle

Huda Beauty Easy Bake Intense is presented in a pale pink rectangular bottle with softly rounded edges and a square cap. The Easy Bake name appears vertically across the front, visually connecting the fragrance with the makeup collection that inspired the project. Huda Beauty lists Easy Bake Intense Eau de Parfum 50 ml and a 10 ml travel spray. The brand also offers a separate travel spray holder decorated with charms.

Huda Beauty Enters Fragrance

Easy Bake Intense introduces fragrance as a category within the Huda Beauty product range. The project develops the scent association connected with Easy Bake powder into a dedicated Floral Gourmand Eau de Parfum with its own formula and published note structure. Wild Cherry gives the fragrance its fruit opening. White Flower, Cinnamon Bark and Caramel Milk form the central accord, while Vanilla Bourbon completes the composition. The finished formula reflects the work of Hamid Merati-Kashani and Huda Kattan across more than 100 development iterations.