Floral

Floral perfumes and fragrance families with rose and jasmine

The Floral olfactory group stands as one of perfumery’s classic families, shaped by the essence of blossoming gardens and delicate bouquets. At its foundation are flowers such as rose and jasmine, which have influenced fragrance creation for centuries. Around them blooms a wide spectrum of blossoms, each adding its own tone to the floral landscape.

Every floral fragrance conveys a distinct atmosphere. The soft character of lily of the valley evokes tender romance, while the opulent richness of tuberose introduces depth and intensity. These central notes are often supported by green or powdery nuances, balancing airy lightness with textured layers that enhance the composition.

Within this family lies the Floriental sub-category, where florals merge with spices, resins, or amber. This union adds warmth and dimension, creating fragrances that radiate richness and remain resonant across time. The Floriental style illustrates how florals adapt seamlessly to more textured contexts, offering compositions that feel expressive and enduring.




A Scarlet Rebirth: Inside Kenzo’s Le Rouge Flower

Le Rouge Flower Eau de Parfum marks the 25th anniversary of Flower by Kenzo, the fragrance that redefined modern floral perfumery. In this new interpretation, Kenzo Parfums transforms the poetic essence of the original into a deeper, more sensual expression. Crafted as a floral gourmand, it combines light and warmth, delicacy and richness, in a seamless harmony of texture and color.

Color, Light, and Desire: Inside the New Dior Addict Glow Collection

Dior Addict Glow Collection, launched in 2025, introduces a luminous trilogy of fragrances that reinterpret the fruity facet of Dior flowers in joyful, gourmand harmony. Designed like a set of olfactory jewels, Rosy Glow, Peachy Glow, and Purple Glow reveal a world of color, sweetness, and modern radiance. Each fragrance captures a different expression of light and emotion, echoing the playful sophistication at the heart of Dior.

Givenchy Irresistible Nectar – A Floral Gourmand Celebration of Parisian Joy

Irresistible Nectar Eau de Parfum by Givenchy opens a new chapter in the house’s most luminous collection. Described as a Floral Gourmand, the fragrance connects the art of perfumery with the world of haute pâtisserie. Crafted as an olfactory dessert, it celebrates joy, femininity, and the French savoir-faire that defines Givenchy’s modern elegance.

Mugler Alien Pulp Eau de Parfum Fruitée – A Vibrant New Chapter in the Alien Universe

Mugler presents Alien Pulp Eau de Parfum Fruitée, a 2025 creation that extends the boundaries of the iconic Alien collection. This luminous interpretation takes the familiar jasmine-musk DNA and infuses it with bright, fruit-forward energy. The result is a scent that captures the vibrancy of modern femininity while retaining the magnetic aura that defines the Alien universe.

Khloé Kardashian Almost Always – A New Expression of Presence and Emotion

Following the success of her debut scent XO Khloé, entrepreneur and global icon Khloé Kardashian presents her second fragrance, Almost Always, created in partnership with Luxe Brands. The fragrance previewed on the Ulta Beauty app on November 3, with its full U.S. rollout on November 5 online and November 9 in stores, followed by its European debut at Douglas later in the month.

ReFa Heart Fragrance – A Magical Moment of the Heart

The Japanese beauty brand ReFa steps into the world of perfumery with the debut of ReFa Heart Fragrance – a collection inspired by the five beloved colors of the iconic ReFa Heart Brush. Launching officially on December 10, 2025, this series introduces five distinctive scents designed to express emotion, individuality, and beauty through color. The launch includes both the ReFa Heart Fragrance Eau de Parfum (50ml) and the ReFa Heart Hair Fragrance (30ml), available first at ReFa’s Ginza flagship and through the brand’s fan community CLUB AIRA.

Dior J’ADIOR Solid Perfume – J’adore Eau de Parfum in a Travel-Ready Form

Dior unveils a new chapter in the story of its most beloved fragrance: J’ADIOR Solid Perfume, inspired by the timeless J’adore Eau de Parfum. This innovation translates the grand floral bouquet of the original scent into a luminous, alcohol-free solid perfume stick – a modern accessory for those who carry elegance wherever they go.

Marc Jacobs Daisy Murakami Collection – A Surreal Garden of Color and Scent

In 2025, Marc Jacobs reimagines his most joyful icon, Daisy, through the kaleidoscopic lens of Japanese artist Takashi Murakami. The result is the Daisy Murakami Collection – four limited-edition Eau de Parfums that merge scent, color, and emotion into one surreal experience. Each creation captures a facet of fantasy: Blue, Pink, Green, and Yellow. Together they form a chromatic garden where art and fragrance coexist in radiant harmony. Each flacon transforms the classic Daisy silhouette into a collectible object of art. The Murakami collaboration turns perfume into visual poetry – petals become color, fragrance becomes emotion. With every bottle, a new world blooms.

Versace Crystal Emerald – A Jewel of Olfactive Luxury

Versace introduces Crystal Emerald Eau de Parfum, the newest jewel in its celebrated Crystal collection. Known for fragrances that embody glamour and radiance, the line has included icons such as Bright Crystal, Yellow Diamond, and Dylan Purple, each capturing a different facet of femininity. Crystal Emerald arrives as a vibrant reinterpretation, reflecting the maison’s mastery of fragrance and design. The bottle, sculpted in emerald tones, mirrors the lush character of the composition within.

Guerlain La Petite Robe Noire Honey Rose – A Rose Woven with Nectar

Guerlain presents La Petite Robe Noire Honey Rose Eau de Parfum, a limited edition that celebrates the harmony between rose and honey. The fragrance pays tribute to two emblems of the Maison: the rose, eternal muse of perfumery, and the bee, guardian of biodiversity and symbol of Guerlain since its origins.

Akro Crush – Infatuation Bottled in Rose and Sugar

The fragrance of a rose macaron is fragile and indulgent – a crisp shell that cracks open to reveal a melting heart, a delicacy that speaks both of sweetness and longing. This pastry, with its layers of texture and its fleeting charm, became the muse for Akro Crush Extrait de Parfum. Conceived by perfumer Olivier Cresp, the scent captures not the flavor of confection, but its spirit – that brief, intoxicating instant when indulgence consumes the senses.

Christina Aguilera XTINA After Dark – The Sensual Magic of Night

Launched in 2025, Christina Aguilera XTINA After Dark Eau de Parfum was created as a fragrance of intimacy and allure, designed to capture the essence of nightfall. Belonging to the floral gourmand family, the scent emphasizes personality and sensual presence, echoing Christina Aguilera’s enduring vision of empowerment through fragrance.

Versace Dylan Blush Pink – Gentle Blossoms in a Cloud of Sugared Warmth

Versace Dylan Blush Pink Pour Femme Eau de Parfum unfolds as a floral gourmand fragrance with a delicate interplay of luminous fruits, soft florals, and creamy sweetness. Its composition is centered on the gentle charm of marshmallow, layered with bright citrus, airy blooms, and a warm, musky base. Each note moves in harmony, creating a smooth and continuous scent profile that remains true from the first spray to the final drydown.

Guerlain Absolus Allegoria Florabloom Absolu: A Nocturnal Floral Tapestry

Guerlain’s Absolus Allegoria Florabloom Absolu unfolds as a deep, moonlit bouquet. Built around the magnetic allure of tuberose, the composition draws on the mystery of the Four O’Clock Flower to create an atmosphere both lush and enigmatic. Inspired by the rare phenomenon of desert superblooms that appear after dusk, the fragrance offers a multi-layered olfactory journey that captures nature’s most intimate moments.

Miss Dior Essence: Confident Femininity Reimagined by Francis Kurkdjian

Miss Dior Essence emerges as a symbol of self-assured, liberated femininity. Conceived by Francis Kurkdjian, Dior’s Perfume Creative Director, this essence de parfum is composed with a deliberate intensity – its trail saturated with color, sensuality, and a spirit of fearless joy. Miss Dior Essence represents a new chapter in the storied Miss Dior collection, connecting the visionary past with a bold present.

Narciso Rodriguez All of Me Floral – A New Chapter in Radiant Expression

Narciso Rodriguez All of Me Floral Eau de Parfum introduces a new dimension to the All of Me line, building on the house’s vision of individuality and expressive beauty. Conceived as an intense floral amber composition, All of Me Floral is crafted for those who approach life with openness and a sense of personal growth. The scent is designed to accompany daily moments of blossoming, encouraging each wearer to embody their potential and celebrate renewal.

YSL Libre Intense – The Story Behind a Fragrance Phenomenon

LIBRE, the French word for “free,” reflects a defining value within Yves Saint Laurent’s legacy. Since 1961, the idea of freedom has shaped the house’s approach to style, identity, and expression. The LIBRE fragrance line pays tribute to self-determination and authenticity. Every element in the scent’s creation and presentation expresses this theme: freedom to live according to personal vision, freedom to choose, and freedom to honor individuality without compromise.

Juicy Couture Just Moi: Sweetness, Identity, and Modern Femininity

Juicy Couture Just Moi Eau de Parfum marks a new direction for a brand recognized for its playful spirit and colorful approach to fragrance. This composition arrives as a fresh chapter, echoing the layered stories of those who seek both nostalgia and self-expression. Just Moi invites wearers into an atmosphere that feels familiar yet resolutely personal – where sweet memories blend with the energy of independence and adulthood.

Prada Paradoxe Radical Essence Le Parfum – A New Dimension of Intensity and Innovation

Prada unveils Paradoxe Radical Essence Le Parfum, a fresh and compelling chapter in the Paradoxe fragrance collection. This new rechargeable female perfume redefines the sensory boundaries of the line with an intensified expression, weaving together nature’s purity and avant-garde innovation. Radical Essence invites a sophisticated exploration of contrasts and harmony, delivering a refined gourmand journey that enriches the iconic Paradoxe narrative.

Gucci Guilty Absolu de Parfum 2025 – Millésime Portraits of Night-Time Indulgence

Gucci presents Guilty Absolu de Parfum Pour Femme and Guilty Absolu de Parfum Pour Homme as two new extrait-level fragrances in the Guilty fragrance universe. Introduced in 2025, these Millésime editions focus on depth, sensuality, and olfactory craftsmanship. Each scent is created using a limited harvest of rare ingredients and produced in small batches, emphasizing intensity and presence. Together, they form a double release designed to echo the quiet power of night-time indulgence.

Gucci Flora Gorgeous Gardenia Intense – The New Expression of Radiant Joy and Captivating Sensuality

A vivid sunrise spills across an Italian garden. Mandarin trees glisten with morning dew, their branches heavy with ripening fruit. Gardenia blooms stretch softly toward the dawn, their creamy white petals opening gently to catch the first rays of warmth. In the shadows, aged sandalwood lies quietly – its subtle, woody aroma grounding the fragrant landscape. Gucci captures this sensory moment in Flora Gorgeous Gardenia Intense Eau de Parfum 2025, a fragrance that embraces the pure essence of joyful femininity.

Dior Les Récoltes Majeures – A Floral Journey Through Time and Craftsmanship

At the heart of Dior’s newest olfactory creation lies a story not of invention, but of return. Les Récoltes Majeures, the new fragrance trilogy under the artistic direction of Francis Kurkdjian, is not simply a collection of perfumes. It is a conversation – between past and present, between flowers and memory, between the founder of a fashion house and the perfumer who now walks his gardens.

Lattafa Taraf Eau de Parfum – A Floral-Oriental Expression of Radiant Stillness and Grace

Lattafa Taraf is a composition that moves through light and shadow without haste. Released in 2025, this Eau de Parfum reflects a sensibility built on calm, rhythm, and balance – shaped by fruit, flower, and warmth in a form that feels continuous and grounded.

This is a fragrance constructed on softness that carries presence. The structure flows without contrast or tension. From the opening to the drydown, each note reveals itself in clear proportion, unfolding through space and silence.

Lattafa Petra Eau de Parfum: A Sunlit Tribute to Mediterranean Stillness

In Spring 2025, Lattafa Perfumes introduces Petra Eau de Parfum, a fragrance shaped by sunlight, earth, and suspended time. The name Petra comes from the Greek word πέτρα, meaning “stone” – a quiet symbol of stillness, grounding, and lasting presence. This scent is composed to reflect the gentle rhythm of Mediterranean summers, where heat settles into stone walls, and every moment stretches across golden afternoons.

Maison Francis Kurkdjian Le Beau Parfum – A Signature of White Floral Presence

Maison Francis Kurkdjian reintroduces Le Beau Parfum, a composition that first appeared in 2015 as a tribute to the 150th anniversary of Parisian department store Printemps. Nearly a decade after its debut, this luminous floral fragrance returns, now framed within a more personal context – My Very Intimate Perfumes, a curated collection of four olfactory pieces that represent the emotional and creative core of the maison.

Anna Sui Sundae Neon Twist – A Daring Splash of Color and Scent

Anna Sui introduces Sundae Neon Twist, a new fragrance that channels the bold, carefree spirit of the Anna Sui Girl. Inspired by youthful rebellion and summertime playfulness, the scent presents a vivid contrast between radiant florals, zesty citrus, and warm musk.

With its striking, award-winning bottle design and electric color palette, Sundae Neon Twist brings a fresh perspective to the original Sundae collection, infusing the scent with a burst of vibrant energy and playful irreverence.

Paris Hilton Iconic – A Scent Reflecting Glamour, Confidence, and Playful Elegance

Paris Hilton steps into a new era of fragrance with the launch of Iconic Eau de Parfum, a scent designed to capture her signature style and timeless glamour. This release holds particular significance for the brand, as it debuts under an exclusive retail partnership with Ulta Beauty, a strategic move that connects the fragrance to a broader audience while celebrating Paris Hilton’s impact on the world of celebrity scents.

Laura Biagiotti Aqve Romane Rubus Maris – A Marine Ode to Rome’s Eternal Soul

Laura Biagiotti introduces a new chapter in the Aqve Romane collection, a fragrance line rooted in the cultural and natural beauty of Italy’s capital. The latest release, Rubus Maris, channels the essence of the Mediterranean Sea, weaving together marine freshness, sunlit florals, and a warm, enveloping base. Crafted by Véronique Nyberg, Rubus Maris interprets the interplay between light and water, warmth and salt, creating a composition that shifts between clarity and depth. The scent moves fluidly through moments of airiness, floral bloom, and serene warmth, drawing inspiration from the eternal beauty of Rome.

Lancôme Introduces Les Ô Collection – A New Chapter in Scent and Sensory Escape

Lancôme presents a new trio of fragrances that speaks to mood, intention, and the art of living well. The Les Ô collection, crafted by renowned perfumers and built around exclusive ingredients from Le Domaine de la Rose in Grasse, invites wearers to immerse themselves in moments of calm, energy, and radiance.

Sarah Jessica Parker Introduces the SJP Parfum Collection – Three Fragrances, Three Moods, One Signature

Since 2005, Sarah Jessica Parker has quietly built a fragrance line defined by character rather than category. She doesn’t chase seasonal trends or crowd-pleasing accords. Her approach is centered, personal, and built on creative intuition. The new SJP Parfum Collection reflects that same philosophy, distilled into three distinct Eau de Parfum compositions: Smitten in Pink, Divine Lime, and Blue Rhapsody.

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