Boss Bottled Beyond – Made for the Next Generation
The Boss Bottled fragrance line began in 1998 as a reflection of confidence and identity through scent. Over the years, it has become a central part of the Hugo Boss fragrance portfolio. In 2025, the story takes on a new direction with the launch of Boss Bottled Beyond Eau de Parfum. This release introduces fresh dimensions of expression, inspired by creativity, inner drive, and collective spirit. Developed under the vision of Jean Holtzmann, chief brands officer at Coty Prestige, the fragrance seeks to connect with a generation defined not by hierarchy, but by collaboration, authenticity, and self-direction. Read More » “Boss Bottled Beyond – Made for the Next Generation”
