Santa Eulalia has spent much of its history on Carrer Boqueria, a street closely tied to the commercial life of central Barcelona. The house traces its beginnings to 1843, when Josep Taberner and his son Salvador opened a textile business there. By 1859, the company had moved to Carrer Boqueria 1, at the corner of Pla de la Boqueria.
That location later became part of one of the defining episodes in the company's fashion history. In 1926, Santa Eulalia staged its first fashion show, adopting a presentation format associated with Parisian couture houses. Pere Formosa, also referred to in company materials as Pedro Formosa, was involved in directing the event. Further presentations followed by invitation.
A century later, Santa Eulalia returned to that moment for Heritas.
A perfume built around an archived formula
Heritas was created by Chris Maurice, a third-generation perfumer from Barcelona. According to Santa Eulalia, Maurice returned to an unpublished formula kept in his private archive and developed it for the 2026 release.
The connection with frangipani is personal. Santa Eulalia states that the flower recalls the scent of Maurice's childhood garden. That memory became part of the story surrounding the perfume and gave the flower a central role in the formula.
The house describes Heritas as an interpretation of the Oriental Floral family. Frangipani is presented as airy, sun-kissed, and magnetic, with vanilla adding softness and sandalwood contributing a creamy woody depth.
Heritas fragrance profile
- Fragrance
- Heritas
- Brand
- Santa Eulalia
- Launch year
- 2026
- Perfumer
- Chris Maurice
- Concentration
- Eau de Parfum
- Olfactory family
- Oriental Floral
- Audience
- Unisex
- Formats
- 75 ml and 15 ml
Frangipani leads the official top-note structure, accompanied by clean flowers identified by Santa Eulalia as jasmine and rose. The house describes frangipani as airy, sun-kissed, and magnetic, placing the flower at the center of the published description of Heritas.
Vanilla and orris root form the heart. Santa Eulalia associates vanilla with softness. Orris root contributes the powdery character commonly associated with iris materials in perfumery.
The base combines sandalwood, benzoin, and musk. The house describes sandalwood through its creamy depth. Benzoin contributes a balsamic, softly sweet facet, while musk completes the published base.
Frangipani and the Barcelona references
Santa Eulalia extends the frangipani motif beyond the perfume formula. In materials created for Heritas, the house connects the flower with textile prints and mosaics associated with Barcelona around the period of the 1926 show.
The campaign also points to a related floral detail on the facade of Casa del Paraigua at Pla de la Boqueria. This identification comes from Santa Eulalia's own interpretation of the architectural ornament and forms part of the visual material surrounding the fragrance.
The references place Heritas within the history Santa Eulalia chose to revisit in 2026 - Carrer Boqueria, Pla de la Boqueria, the fashion presentation staged a century earlier, and the private scent memory that Chris Maurice brought to the formula.
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