Latest Perfume News

Latest Perfume News - Breaking updates from perfume houses, designer launches, and industry events.

Mugler Alien Pulp Eau de Parfum Fruitée - A Vibrant New Chapter in the Alien Universe

Mugler presents Alien Pulp Eau de Parfum Fruitée, a 2025 creation that extends the boundaries of the iconic Alien collection. This luminous interpretation takes the familiar jasmine-musk DNA and infuses it with bright, fruit-forward energy. The result is a scent that captures the vibrancy of modern femininity while retaining the magnetic aura that defines the Alien universe.

Billie Eilish Your Turn II Eau de Parfum - A New Expression of Contrast and Depth

Billie Eilish Fragrances introduces Your Turn II Eau de Parfum - a 2025 creation that deepens the story begun by the original Your Turn. Presented in a matte black dice-shaped flacon, this edition explores the tension between light and shadow through a woody, fresh composition that unfolds with precision and emotion. It is a fragrance that reflects transformation, balance, and individuality - central themes in Billie Eilish’s artistic world.

Michael Kors Pour Femme Absolu and Pour Homme Absolu - New Intense Expressions of Modern Elegance

EuroItalia presents a new fragrance duo under the Michael Kors brand: Pour Femme Absolu and Pour Homme Absolu. These creations continue the story of the Pour Femme and Pour Homme releases introduced in 2024, offering deeper and more refined interpretations of their originals. Crafted with precision and emotional nuance, both scents celebrate confidence, allure, and the quiet sophistication that defines the Michael Kors aesthetic.

Khloé Kardashian Almost Always - A New Expression of Presence and Emotion

Following the success of her debut scent XO Khloé, entrepreneur and global icon Khloé Kardashian presents her second fragrance, Almost Always, created in partnership with Luxe Brands. The fragrance previewed on the Ulta Beauty app on November 3, with its full U.S. rollout on November 5 online and November 9 in stores, followed by its European debut at Douglas later in the month.

ReFa Heart Fragrance - A Magical Moment of the Heart

The Japanese beauty brand ReFa steps into the world of perfumery with the debut of ReFa Heart Fragrance - a collection inspired by the five beloved colors of the iconic ReFa Heart Brush. Launching officially on December 10, 2025, this series introduces five distinctive scents designed to express emotion, individuality, and beauty through color. The launch includes both the ReFa Heart Fragrance Eau de Parfum (50ml) and the ReFa Heart Hair Fragrance (30ml), available first at ReFa’s Ginza flagship and through the brand’s fan community CLUB AIRA.

Sarah Jessica Parker Lovely Noir - The Essence of Refined Evening Elegance

Lovely Noir Eau de Parfum by Sarah Jessica Parker presents a composed interpretation of femininity through a floral woody structure. Introduced in 2025, this fragrance brings together luminous notes and a quiet depth, creating an atmosphere of evening poise. It is built upon Parker’s established fragrance identity while reflecting a forward approach that values quality, design, and environmental awareness.

Dior J’ADIOR Solid Perfume - J’adore Eau de Parfum in a Travel-Ready Form

Dior unveils a new chapter in the story of its most beloved fragrance: J’ADIOR Solid Perfume, inspired by the timeless J’adore Eau de Parfum. This innovation translates the grand floral bouquet of the original scent into a luminous, alcohol-free solid perfume stick – a modern accessory for those who carry elegance wherever they go.

Snif Launches Notewrks - A New Chapter in Modern Masculine Fragrance

Snif, the fragrance label that turned perfume discovery into a playful experience, is entering new territory with Notewrks - a subbrand devoted to modern masculine expression. Launching December 4, 2025, Notewrks introduces a trio of colognes designed for a new generation of scent enthusiasts. Each composition blends bold creativity with accessibility, delivering luxury craftsmanship at an approachable price point.

Marc Jacobs Daisy Murakami Collection - A Surreal Garden of Color and Scent

In 2025, Marc Jacobs reimagines his most joyful icon, Daisy, through the kaleidoscopic lens of Japanese artist Takashi Murakami. The result is the Daisy Murakami Collection - four limited-edition Eau de Parfums that merge scent, color, and emotion into one surreal experience. Each creation captures a facet of fantasy: Blue, Pink, Green, and Yellow. Together they form a chromatic garden where art and fragrance coexist in radiant harmony. Each flacon transforms the classic Daisy silhouette into a collectible object of art. The Murakami collaboration turns perfume into visual poetry - petals become color, fragrance becomes emotion. With every bottle, a new world blooms.

Xerjoff P.13 Parfum - The Art of Desire in the Sketchbook Collection

Within the Sketchbook collection, each Xerjoff creation captures an emotional state, translated into scent and design. P.13 Parfum explores desire not as a fleeting impulse, but as a complex and transformative energy. Its composition reveals sensual tension through contrasts - restraint and freedom, strength and vulnerability - embodied in both fragrance and form.

Hermès Oud Esma Essence de Parfum - The Art of Scent Worn Close

In 2025, Hermès expands its Hermessence collection with a composition of rare gravity and sensuality - Oud Esma Essence de Parfum. Conceived by Christine Nagel, Creative Director of Hermès Perfumes, this creation is a study in reverence: a tribute to the profound, almost spiritual magnetism of oud. The perfume oil format, presented in a 25ml flacon, reflects intimacy, concentration, and restraint - the essence of Hermès craftsmanship distilled into pure scent.

Lattafa Give Me Gourmand Collection - A Feast of Sweet Fragrances

Lattafa has built its reputation on an unbroken rhythm of creativity. With more than 335 fragrances shaping its portfolio, the house has reached audiences across continents, consistently expanding its presence in the international perfume scene. What defines this path is not speed but precision: each release adds dimension to the brand’s evolving language of scent.

The Give Me Gourmand Collection captures this philosophy with a lineup of six Eau de Parfums inspired by indulgence and comfort. Sweet accords are reimagined as wearable compositions, balancing playfulness with sophistication. Each fragrance within the series highlights a distinct gourmand facet, from whipped cream and chocolate fudge to caramel popcorn and sugar-dusted berries.

Squishmallows Fragrances - Plush Nostalgia Meets Perfume

Squishmallows has built a universe where softness, play, and collectibility converge. Now, the beloved plush brand enters a new chapter: fragrance. Launching in October 2025 at Ulta Beauty, Squishmallows Fragrances translates the cuddly charm of its most iconic characters into an olfactory language designed for a new generation of scent lovers.

Dolce & Gabbana Re-Edition Collection: Sicily 2003 & Masculine 1999 Return

Dolce & Gabbana open a new chapter in their olfactory history with the launch of the Re-Edition Collection, a line dedicated to reviving fragrances that have shaped the Maison’s creative journey. The debut unites two pivotal creations - Sicily (2003) and Masculine (1999) - both reintroduced with the same artistry that once made them cultural and perfumery landmarks.

Versace Crystal Emerald - A Jewel of Olfactive Luxury

Versace introduces Crystal Emerald Eau de Parfum, the newest jewel in its celebrated Crystal collection. Known for fragrances that embody glamour and radiance, the line has included icons such as Bright Crystal, Yellow Diamond, and Dylan Purple, each capturing a different facet of femininity. Crystal Emerald arrives as a vibrant reinterpretation, reflecting the maison’s mastery of fragrance and design. The bottle, sculpted in emerald tones, mirrors the lush character of the composition within.