The story of Lattafa is grounded in Emirati roots and carried by a vision to reach new generations worldwide. Now in its third generation, Lattafa produces perfumes for modern audiences, especially Gen Z, while upholding the traditions of quality and creativity passed down through its lineage.
Olfactory Structure: Notes and Experience
Top Notes: Black Raspberry, Cinnamon, Cognac
Fire On Ice opens with black raspberry, cinnamon, and a note of cognac. This combination creates a bright, lively atmosphere, blending fruit and spice with a sense of spirited energy. The opening notes offer a gentle lift, welcoming the senses and marking the first impression with vivid clarity.
Heart Notes: Frozen Rose Petals, Caramel, Moss
At the center, frozen rose petals bring a cool, delicate floral tone. Creamy caramel introduces a smooth, gourmand layer, and a subtle touch of moss provides an earthy undertone. This heart reveals an aromatic landscape where freshness and softness exist in harmony.
Base Notes: Oakwood, Myrrh, Cedarwood, Ambroxan
The fragrance settles into a base of oakwood, myrrh, cedarwood, and ambroxan. Oakwood and cedarwood shape a woody foundation, while myrrh adds a mystical, resinous character. Ambroxan lingers as a skin-like, sensuous presence, completing the experience and leaving a clear, lasting signature.
Atmosphere, Ritual, and Brand Story
Lattafa Fire On Ice is crafted for individuals who seek identity through fragrance. The scent adapts to both daily ritual and celebration, integrating warm spices, cool florals, and textured woods. The 110 ml bottle reflects Lattafa’s contemporary aesthetic – sleek, purposeful, and distinctive.
Lattafa’s story continues across borders, reaching fragrance enthusiasts in over 120 countries. The house’s ethos merges Emirati tradition with a forward-looking spirit, offering a perfume experience that honors heritage and modern creativity. Each application of Fire On Ice becomes a chapter in this ongoing journey – an invitation to explore, remember, and express personal style through scent.
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