Brands

Lattafa Fakhar Platin: A Modern Composition of Power, Precision, and Sensory Depth

Lattafa Fakhar Platin: A Modern Composition of Power, Precision, and Sensory Depth

Lattafa’s Fakhar line continues its exploration of bold self-expression with the release of Fakhar Platin - a contemporary Eau de Parfum defined by clarity, aromatic depth, and structural elegance. This scent builds on the foundations of the Fakhar series while introducing a distinct energy, grounded in balance and composition. Read more → “Lattafa Fakhar Platin: A Modern Composition of Power, Precision, and Sensory Depth”
Kylie Minogue Introduces LOVERS Fleur & LOVERS Noir – A Fragrance Collection Rooted in Connection, Passion, and Sensory Depth

Kylie Minogue Introduces LOVERS Fleur & LOVERS Noir – A Fragrance Collection Rooted in Connection, Passion, and Sensory Depth

Kylie Minogue unveils LOVERS, a fragrance collection that brings together two distinct eaux de parfum inspired by intimacy, emotion, and personal expression. The release includes LOVERS Fleur and LOVERS Noir, both crafted in collaboration with perfumer Ilias Ermenidis. Each fragrance is composed with precision and artistry, evoking layers of connection through scent. Together, they form a dual narrative grounded in sensuality, memory, and creative unity. Read more → “Kylie Minogue Introduces LOVERS Fleur & LOVERS Noir – A Fragrance Collection Rooted in Connection, Passion, and Sensory Depth”
Lattafa Taraf Eau de Parfum – A Floral-Oriental Expression of Radiant Stillness and Grace

Lattafa Taraf Eau de Parfum – A Floral-Oriental Expression of Radiant Stillness and Grace

Lattafa Taraf is a composition that moves through light and shadow without haste. Released in 2025, this Eau de Parfum reflects a sensibility built on calm, rhythm, and balance - shaped by fruit, flower, and warmth in a form that feels continuous and grounded. This is a fragrance constructed on softness that carries presence. The structure flows without contrast or tension. From the opening to the drydown, each note reveals itself in clear proportion, unfolding through space and silence. Read more → “Lattafa Taraf Eau de Parfum – A Floral-Oriental Expression of Radiant Stillness and Grace”
Versace Man Eau Fraîche Extrême – A New Aromatic Chapter in the Versace Man Story

Versace Man Eau Fraîche Extrême – A New Aromatic Chapter in the Versace Man Story

There are moments when brightness settles gently into the air - not as glare, but as clarity. Versace Man Eau Fraîche Extrême captures that feeling. Released in 2025, this Eau de Parfum continues the olfactory story of the Versace Man line through a new construction of freshness, wood, and aromatic power. Read more → “Versace Man Eau Fraîche Extrême – A New Aromatic Chapter in the Versace Man Story”
Coach Gold Parfum – A New Chapter in the Coach Woman Fragrance Line

Coach Gold Parfum – A New Chapter in the Coach Woman Fragrance Line

In 2025, Coach introduces a new fragrance to its Coach Woman signature line - a scent shaped by light, warmth, and crafted intensity. Coach Gold Parfum explores a rich palette of textures, built around the radiance of vanilla and the softness of almond blossom. This perfume delivers a composition where depth meets clarity, where scent lingers with elegance rather than weight. Read more → “Coach Gold Parfum – A New Chapter in the Coach Woman Fragrance Line”
Lattafa Petra Eau de Parfum: A Sunlit Tribute to Mediterranean Stillness

Lattafa Petra Eau de Parfum: A Sunlit Tribute to Mediterranean Stillness

In Spring 2025, Lattafa Perfumes introduces Petra Eau de Parfum, a fragrance shaped by sunlight, earth, and suspended time. The name Petra comes from the Greek word πέτρα, meaning “stone” - a quiet symbol of stillness, grounding, and lasting presence. This scent is composed to reflect the gentle rhythm of Mediterranean summers, where heat settles into stone walls, and every moment stretches across golden afternoons. Read more → “Lattafa Petra Eau de Parfum: A Sunlit Tribute to Mediterranean Stillness”
Maison Francis Kurkdjian Le Beau Parfum – A Signature of White Floral Presence

Maison Francis Kurkdjian Le Beau Parfum – A Signature of White Floral Presence

Maison Francis Kurkdjian reintroduces Le Beau Parfum, a composition that first appeared in 2015 as a tribute to the 150th anniversary of Parisian department store Printemps. Nearly a decade after its debut, this luminous floral fragrance returns, now framed within a more personal context - My Very Intimate Perfumes, a curated collection of four olfactory pieces that represent the emotional and creative core of the maison. Read more → “Maison Francis Kurkdjian Le Beau Parfum – A Signature of White Floral Presence”
Jean Paul Gaultier Divine Elixir – A New Chapter in Sensual Radiance

Jean Paul Gaultier Divine Elixir – A New Chapter in Sensual Radiance

Jean Paul Gaultier introduces Divine Elixir, an Eau de Parfum that extends the story of the Gaultier Divine fragrance line. This new release explores a warmer, more textured olfactory direction. Conceived by Quentin Bisch, the scent builds on familiar elements while shifting the spotlight toward intimacy, spice, and golden sensuality. Where the original Divine channeled breezy florals and airy sweetness, Divine Elixir explores density and depth, anchored in light and salt. It’s a fragrance that invites warmth and lingers on skin with a sunlit glow. Read more → “Jean Paul Gaultier Divine Elixir – A New Chapter in Sensual Radiance”
Maison Margiela REPLICA Ideal One – A Fragrance Shaped by Skin, Memory, and Intimacy

Maison Margiela REPLICA Ideal One – A Fragrance Shaped by Skin, Memory, and Intimacy

Maison Margiela introduces REPLICA Ideal One, a new Eau de Parfum that explores the charged space where human proximity meets scent. Part of the REPLICA collection, this release shifts focus from time and place to the realm of tactile awareness and emotional presence. Created by Christophe Raynaud, the composition centers on the invisible language between two people - expressed through texture, warmth, and tone. Read more → “Maison Margiela REPLICA Ideal One – A Fragrance Shaped by Skin, Memory, and Intimacy”
Montblanc Explorer Extreme – A Call to the Modern Voyager

Montblanc Explorer Extreme – A Call to the Modern Voyager

Montblanc continues its journey into the olfactory landscape of bold masculinity with the release of Explorer Extreme, the latest addition to the Explorer fragrance line. Designed for men who thrive on the thrill of uncharted paths and distant horizons, this new Extrait de Parfum captures the spirit of modern adventure – intense, grounded, and unwavering. Read more → “Montblanc Explorer Extreme – A Call to the Modern Voyager”
Sarah Jessica Parker A Lovely Summer Sunburst – A Golden Tribute to Sunlit Days

Sarah Jessica Parker A Lovely Summer Sunburst – A Golden Tribute to Sunlit Days

Sarah Jessica Parker introduces A Lovely Summer Sunburst Eau de Parfum, a limited-edition 2025 release that encapsulates the warmth and radiance of a summer afternoon. Composed of citrus, delicate florals, and warm musk, the scent reflects the essence of sunlit days and gentle breezes. Crafted with sustainability in mind, the fragrance is presented in a sleek, golden-hued bottle made from recyclable materials, embodying a blend of luxury and environmental responsibility. Read more → “Sarah Jessica Parker A Lovely Summer Sunburst – A Golden Tribute to Sunlit Days”
Anna Sui Sundae Neon Twist – A Daring Splash of Color and Scent

Anna Sui Sundae Neon Twist – A Daring Splash of Color and Scent

Anna Sui introduces Sundae Neon Twist, a new fragrance that channels the bold, carefree spirit of the Anna Sui Girl. Inspired by youthful rebellion and summertime playfulness, the scent presents a vivid contrast between radiant florals, zesty citrus, and warm musk. With its striking, award-winning bottle design and electric color palette, Sundae Neon Twist brings a fresh perspective to the original Sundae collection, infusing the scent with a burst of vibrant energy and playful irreverence. Read more → “Anna Sui Sundae Neon Twist – A Daring Splash of Color and Scent”
Kenzo Eau de Parfum L’Eau Pure – A Celebration of Color, Freshness, and Pure Contrast

Kenzo Eau de Parfum L’Eau Pure – A Celebration of Color, Freshness, and Pure Contrast

Kenzo introduces L'Eau Pure, a new Eau de Parfum inspired by the artistic vision of the brand’s founder, Kenzo Takada. The fragrance reflects his poetic interpretation of water as a source of life, light, and expression. Takada once said, "Water has no color. That's why I wanted it to be full of colors. Full of fruits, flowers, freshness, and happiness." This philosophy serves as the foundation for L'Eau Pure, a composition shaped by vibrant contrasts, moving through freshness, softness, and depth. Read more → “Kenzo Eau de Parfum L’Eau Pure – A Celebration of Color, Freshness, and Pure Contrast”
Paris Hilton Iconic – A Scent Reflecting Glamour, Confidence, and Playful Elegance

Paris Hilton Iconic – A Scent Reflecting Glamour, Confidence, and Playful Elegance

Paris Hilton steps into a new era of fragrance with the launch of Iconic Eau de Parfum, a scent designed to capture her signature style and timeless glamour. This release holds particular significance for the brand, as it debuts under an exclusive retail partnership with Ulta Beauty, a strategic move that connects the fragrance to a broader audience while celebrating Paris Hilton’s impact on the world of celebrity scents. Read more → “Paris Hilton Iconic – A Scent Reflecting Glamour, Confidence, and Playful Elegance”
Davidoff Cool Elixir – A Journey to the Depths of Oud and Oceanic Mystique

Davidoff Cool Elixir – A Journey to the Depths of Oud and Oceanic Mystique

Davidoff extends its Cool Water Collection with a bold new chapter - Cool Elixir, a Parfum Intense that delves into deeper, darker waters, revealing an olfactive signature shaped by oud, aromatic herbs, and marine air. In this latest composition, the brand explores a space where strength meets elegance, where raw elements merge with refined notes to create a fragrance that is both enigmatic and evocative. Crafted with an intense focus on minimalism and depth, Cool Elixir builds its structure around a trio of distinct ingredients: rose oxide, lavandin absolute, and oud accord. Each note carries a specific role, contributing to a composition that evolves through layers of cool metallic freshness, aromatic clarity, and smoky, resinous warmth. Read more → “Davidoff Cool Elixir – A Journey to the Depths of Oud and Oceanic Mystique”
Laura Biagiotti Aqve Romane Rubus Maris – A Marine Ode to Rome’s Eternal Soul

Laura Biagiotti Aqve Romane Rubus Maris – A Marine Ode to Rome’s Eternal Soul

Laura Biagiotti introduces a new chapter in the Aqve Romane collection, a fragrance line rooted in the cultural and natural beauty of Italy’s capital. The latest release, Rubus Maris, channels the essence of the Mediterranean Sea, weaving together marine freshness, sunlit florals, and a warm, enveloping base. Crafted by Véronique Nyberg, Rubus Maris interprets the interplay between light and water, warmth and salt, creating a composition that shifts between clarity and depth. The scent moves fluidly through moments of airiness, floral bloom, and serene warmth, drawing inspiration from the eternal beauty of Rome. Read more → “Laura Biagiotti Aqve Romane Rubus Maris – A Marine Ode to Rome’s Eternal Soul”
Lancôme Introduces Les Ô Collection – A New Chapter in Scent and Sensory Escape

Lancôme Introduces Les Ô Collection – A New Chapter in Scent and Sensory Escape

Lancôme presents a new trio of fragrances that speaks to mood, intention, and the art of living well. The Les Ô collection, crafted by renowned perfumers and built around exclusive ingredients from Le Domaine de la Rose in Grasse, invites wearers to immerse themselves in moments of calm, energy, and radiance. Read more → “Lancôme Introduces Les Ô Collection – A New Chapter in Scent and Sensory Escape”
Giorgio Armani Acqua di Giò Profondo – Depth and Clarity Reimagined

Giorgio Armani Acqua di Giò Profondo – Depth and Clarity Reimagined

Giorgio Armani extends the Acqua di Giò lineage with a new Eau de Toilette that draws from the essence of the Mediterranean Sea. Acqua di Giò Profondo Eau de Toilette, released in 2025, explores familiar territory while introducing fresh elements shaped by the interplay of air, water, and mineral accords. The result is a scent that speaks through subtle layers, merging crisp citruses with aromatic woods and aquatic notes. Read more → “Giorgio Armani Acqua di Giò Profondo – Depth and Clarity Reimagined”
Sarah Jessica Parker Introduces the SJP Parfum Collection – Three Fragrances, Three Moods, One Signature

Sarah Jessica Parker Introduces the SJP Parfum Collection – Three Fragrances, Three Moods, One Signature

Since 2005, Sarah Jessica Parker has quietly built a fragrance line defined by character rather than category. She doesn't chase seasonal trends or crowd-pleasing accords. Her approach is centered, personal, and built on creative intuition. The new SJP Parfum Collection reflects that same philosophy, distilled into three distinct Eau de Parfum compositions: Smitten in Pink, Divine Lime, and Blue Rhapsody. Read more → “Sarah Jessica Parker Introduces the SJP Parfum Collection – Three Fragrances, Three Moods, One Signature”
Lattafa Atheeri – A New Floral Gourmand Fragrance That Glows from Within

Lattafa Atheeri – A New Floral Gourmand Fragrance That Glows from Within

In the new season, Lattafa presents Atheeri, a floral gourmand Eau de Parfum created with clarity, softness, and restraint. Its name draws from the Arabic word “الأثيري,” describing something ethereal and untouchable. This inspiration is reflected in the structure of the fragrance, which moves through light textures and calm transitions. Atheeri does not rely on complexity. The composition is direct, shaped by nature’s gentlest forms. From the first note to the final trace, the scent remains steady, focused, and quiet in tone. Read more → “Lattafa Atheeri – A New Floral Gourmand Fragrance That Glows from Within”
DKNY Be Delicious Ice Pop: A Radiant Chapter of Summer in Scent

DKNY Be Delicious Ice Pop: A Radiant Chapter of Summer in Scent

In April 2025, DKNY introduced a new collection under the Be Delicious umbrella that captures the essence of summer through fragrance. Be Delicious Ice Pop brings together three distinct compositions - Very Cherry, Berry Bliss, and Citrus Splash - each created to reflect the brightness and pleasure of hot weather, lazy afternoons, and cool, fruity treats. Inspired by sorbet and the carefree spirit of the season, this line speaks to the senses with a focus on lightness, texture, and vivid character. Read more → “DKNY Be Delicious Ice Pop: A Radiant Chapter of Summer in Scent”
Oscar de la Renta Bella Soleil – A Golden Impression of Tropical Light

Oscar de la Renta Bella Soleil – A Golden Impression of Tropical Light

Oscar de la Renta continues the Bella fragrance story with Bella Soleil, the seventh entry in a line that began in 2018 with Bella Blanca. Each fragrance in the Bella series holds its own identity, and Bella Soleil carries that tradition forward with a solar floral character grounded in light, warmth, and tropical depth. Drawing inspiration from Oscar de la Renta’s private gardens in the Dominican Republic, Bella Soleil reflects the palette of nature touched by full daylight - lush blossoms, ripe fruits, and the warmth of sunlit air captured in scent. It is a fragrance built to reflect radiance with structure, crafted around color, texture, and olfactive clarity. Read more → “Oscar de la Renta Bella Soleil – A Golden Impression of Tropical Light”
Dior Rose Star – A Floral Signature Guided by Light

Dior Rose Star – A Floral Signature Guided by Light

Dior introduces Rose Star, the newest Eau de Parfum in La Collection Privée, composed by Francis Kurkdjian. Officially launched online on May 1, 2025, the fragrance reflects two lasting symbols from Christian Dior’s creative legacy: the Centifolia rose and the guiding star he once discovered near the Place Vendôme - an object he considered a sign to begin his career in couture. Read more → “Dior Rose Star – A Floral Signature Guided by Light”
Vera Wang LOVE: A Fragrance that Blooms at Dusk

Vera Wang LOVE: A Fragrance that Blooms at Dusk

Vera Wang has long been associated with silhouettes that define milestone - wedding gowns, couture gowns, and collections that linger in memory. Her work in fragrance follows the same language: poised, personal, and precise. With LOVE, the newest scent in her portfolio, the designer introduces a new olfactory signature - one that speaks not of ceremony, but of confidence, radiance, and self-possession. Read more → “Vera Wang LOVE: A Fragrance that Blooms at Dusk”
Viktor & Rolf Spicebomb Metallic Musk – A fragrance sculpted in light, steel, and skin

Viktor & Rolf Spicebomb Metallic Musk – A fragrance sculpted in light, steel, and skin

Viktor & Rolf introduces a refined addition to its signature men's fragrance line: Spicebomb Metallic Musk Eau de Parfum. Released under the Spicebomb name, this composition takes a distinct path - one that explores the tactile contrast between polished metal and warm skin. The scent steps into a new space: not overt, not restrained, but illuminated by a sensory tension that quietly demands attention. Read more → “Viktor & Rolf Spicebomb Metallic Musk – A fragrance sculpted in light, steel, and skin”
Yves Saint Laurent Muse – Inspiring Ink: A Fragrance Reflecting YSL’s Iconic Style

Yves Saint Laurent Muse – Inspiring Ink: A Fragrance Reflecting YSL’s Iconic Style

Yves Saint Laurent unveils Muse Eau De Parfum, a scent that captures the creative spirit of its founder. This fragrance finds its roots in the ink sketches that once formed the blueprint of iconic designs. Part of the Le Vestiaire des Parfums series, Muse connects art and craftsmanship through a selection of deliberate ingredients. Parfumeur Principal Marie Salamagne crafted this perfume to evoke the tactile nature of ink and to honor a legacy of refined creativity. Read more → “Yves Saint Laurent Muse – Inspiring Ink: A Fragrance Reflecting YSL’s Iconic Style”
Chanel Chance Eau Splendide: A Fragrance Inspired by the Spirit of Luck

Chanel Chance Eau Splendide: A Fragrance Inspired by the Spirit of Luck

Chanel has unveiled Chance Eau Splendide, the newest fragrance in its popular Chance collection. Crafted by Chanel’s In-House Perfumer Olivier Polge, Chance Eau Splendide features a vivid fruity-floral profile. It expresses the brand’s signature elegance with clarity and brightness, underscoring the theme of luck that has defined Chance fragrances since their debut in 2003. Read more → “Chanel Chance Eau Splendide: A Fragrance Inspired by the Spirit of Luck”
Lattafa Khamrah Dukhan: Capturing Tradition Through Smoke and Spice

Lattafa Khamrah Dukhan: Capturing Tradition Through Smoke and Spice

Lattafa Perfumes introduces Khamrah Dukhan Eau de Parfum, inspired by the Middle Eastern tradition of burning aromatic materials. The fragrance takes its name from the Arabic word "Dukhan," meaning smoke. The scent aims to reflect the beauty of this ancient practice by translating aromatic smoke into a sophisticated fragrance. Launching on March 26, 2025, Khamrah Dukhan joins Lattafa’s established Khamrah fragrance collection, alongside original Khamrah and Khamrah Qahwa. Read more → “Lattafa Khamrah Dukhan: Capturing Tradition Through Smoke and Spice”
Kenzo Flower By Kenzo Cherry Poppy: A Delightful Journey into Fragrance

Kenzo Flower By Kenzo Cherry Poppy: A Delightful Journey into Fragrance

Kenzo's latest fragrance, Flower Cherry Poppy, launched as part of the iconic FLOWER BY KENZO collection, blends floral elegance with subtle, gourmet nuances. Master Perfumer Dora Baghriche created this fragrance, inspired by Japanese confectionery, carefully balancing freshness and sweetness. Crafted from 91% natural ingredients, Flower Cherry Poppy expresses joyful femininity through a thoughtful composition. Read more → “Kenzo Flower By Kenzo Cherry Poppy: A Delightful Journey into Fragrance”
Bvlgari Allegra Insieme: The Fragrance of Timeless Friendship

Bvlgari Allegra Insieme: The Fragrance of Timeless Friendship

Bvlgari introduces Allegra Insieme, a woody-floral fragrance launched in 2025 as part of its Allegra collection. Created by Master Perfumers Jacques Cavallier and Camille Cavallier, this scent celebrates the quiet bond between friends. Its carefully selected ingredients convey closeness, warmth, and genuine companionship, offering simplicity balanced with refined elegance. Allegra Insieme captures the feeling of moments spent comfortably with trusted friends, evoking sincerity through every note. Read more → “Bvlgari Allegra Insieme: The Fragrance of Timeless Friendship”

Explore Fragrance Worlds